Search Engine Optimization (SEO) Certification Course

Whenever you are having a conversation with a digital marketer, you are going to hear the term SEO tossed around several times. For you, SEO might be something to do with the search engine. But what exactly is SEO?

Well, this course will help you learn this most vital skill in order for you to become a results-driven digital marketer. So let’s find out about Growthacad’s online SEO certification course. 

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    Is SEO a Good Career Choice In 2023?

    When you implement the techniques of digital marketing, you get to see that SEO and User Experience (UX) go hand in hand with each other. SEO helps in building trust in your business. When a customer has a positive experience, he will leave a better review for your business. This will result in more web clicks, increasing the traffic. That ultimately leads to improving your SEO ranking. 

    High Demand For SEO Professionals

    Everyone wants to have a website, and with the help of industry-recognized certifications in SEO, you will be able to master the most vital skill of the internet. To compete in most of the niches, companies require an SEO expert to get them ranked for better leads. 

    Great Median

    The average SEO manager earns around $65,400, which converts to Rs 49,95,546.30 a year. As an SEO manager, your job is to manage the large team of individuals who are working on getting the website higher on the Search Engine Result Page (SERP). With increased income comes a diverse array of responsibilities depending on how big the company is and the size of the team.  

    You Can Become An Entrepreneur

    Having the knowledge of ranking a website on search engines can come in quite handy when you are working on your own. It can also be used as a service to your clients and other businesses as well. The first step in building a successful digital marketing agency is to become a great SEO specialist. 

    Online Visibility For Attracting Clientele

    Having online visibility shows that your website is ranking higher on the search results of your customers. This way, customers will seek you out to resolve the problems they are facing. Your engagement spurs up when a customer finds your website valid to meet their ends. 

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    Our Cohort-Based Search Engine Optimization Course Syllabus

    Our advanced SEO training with certification has a time-bound nature to cohort-based courses, along with the fact the students are mastering the skills of SEO together in one place. We take care of each student that enrolls in this program. Given below, we have briefly defined each module you will be studying in this online SEO training course. 

    Module 1: Introduction to SEO

    At the start of the course, you will learn all the basics of SEO. In this specific module, you will be taught all the different forms of SEO techniques you can use in order to rank your website higher. In addition to this, you get to find out the importance of SEO and how it is related to the content of your website. 


    What you’ll learn 

    • Basics of SEO 
    • Importance of SEO 
    • Finding the competitors 
    • Fundamental SEO techniques
    Module 2: Identification Of Niche & Validation

    Finding the niche for your SEO is helpful when you are aiming to build and promote your website. There are two types of SEO niches: white and grey. The white SEO techniques represent the right way of doing SEO to rank higher and attract traffic. The grey niche is the one that is not popular among people as it is considered to be riskier because of unconventional ways of optimizing the content. 


    What you’ll learn 

    • Difference between white and grey
    • Importance of using white niche SEO 
    • How to define the business field 
    • Estimating the required traffic on a website
    Module 3: Development Of Site Architecture And Flow

    Website architecture is the way of planning and designing a site’s information architecture. That results in the formation of the structure of the website and increases its usability. On the other hand, in this online SEO training course, you will be taught how to group your content into themes and sort them out according to your business needs. With the use of site architecture and flow, it becomes easier for both the search engine bots and users to find what they are looking for. 

    What you’ll learn 

    • Deep vs. flat website architecture modeling 
    • How to use different forms of menu 
    • Creating internal links 
    • Finding the best URL structure. 

    Module 4: WordPress Sites Planning And Creation

    In this module of the online SEO certification course, we will showcase how you should plan the creation of your website. This can save you a lot of time and money as well as you get to understand how the websites work. In addition, you will be able to find how to solve many design issues that arise during the creation of a website. 


    What you’ll learn 

    • Finding the best methods and themes for website 
    • Marking out the results you expect 
    • How to add themes to a website 
    • Side Loading plugins 
    Module 5: Keyword Research

    Keywords are one of the most important aspects of SEO. It is a fundamental concept to learn. From this module, you will be able to identify popular words and phrases which people are actively looking for on search engines. Also, you get to know what users want to read and look at search engines. Likewise, you get to understand how to conduct in-depth keyword research for a website’s SEO. 


    What you’ll learn 

    • Different types of keywords
    • What is search intent 
    • Analyzing the competition 
    • Mapping out the keyword cluster
    Module 6: Content Planning & Strategy

    In this module of industry-recognized certification, you will be taught how to plan out the content strategy to achieve the SEO goals. With a successful content strategy, your website has a much higher chance to attract the correct type of audience at every stage of the marketing funnel. It will also help customers to have new content to consume even after they are done with the purchase. 


    What you’ll learn 

    • How to make unique content
    • Different content formats
    • Managing content creation 
    • How to run a content audit
    Module 7: On-Page Optimization

    When it comes to completing advanced SEO training with the certification, you need to master both on-page and off-page optimization. The thing is, off-page SEO won’t be fruitful enough if your on-page is subpar. An intelligent SEO practitioner knows that on-page SEO optimization is a constant priority that needs to be taken care of. 


    What you’ll learn 

    • EAT (Expertise, Authoritativeness, and Trustworthiness)
    • Understanding the use of title tag
    • Mastering the art of SEO writing 
    • Image optimization
    • How to conjure user engagement
    Module 8: Off-Page Optimization

    Off-page SEO is considered to be one of the essential parts that will help in making your SEO strategy successful. In this module, we will share the knowledge of the same with our students. So they can learn how to increase the site’s visibility. 


    What you’ll learn 

    • Link building 
    • Guest posting websites
    • Creating podcasts 
    • Content syndication
    • Writing content for online forums
    Module 9: SEO Reporting & Google Analytics

    There is no way you perform all the SEO techniques and can’t see the end results for them. With the help of Google Analytics, you can trace down how much your website has improved in its visitor count and other SEO-based objectives. We will also teach you how to find out the patterns in your SEO reporting so it becomes easier for you to see where you need improvements. 


    What you’ll learn 

    • Google analytics 
    • Automating the SEO reporting
    • Finding your KPIs 
    • Understanding what are the next steps 
    Module 10: Job Search Readiness ( bonus module )

    In this last module of the search engine optimization course, we will prepare you for the upcoming interviews and the tests you will be given for the position of SEO specialist in companies. We will teach you how to provide answers to the interviewer and stay up to date on what’s happening in the field of SEO and digital marketing. 


    What you’ll learn 

    • Preparation for the interview round
    • Cultivating your soft skills
    • Revision of all the important topics 

    Who Should Enroll In Our Online SEO Training?

    SEO is a vital tool for your digital marketing, but you can master the art of SEO if you don’t know how it works, even with the basic knowledge of what it entails. It is still hard for many people to get a solid grip on the complex and multifaceted process that involves making a website rank on search engines.

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    Why Should You Choose GrowthAcad For Your Online SEO Training?

    For any online SEO certification course to be helpful for the students, it needs to have these six fundamentals cleared. Given below are some of the crucial advantages that you get from Growthacad’s online SEO training to boost your career.

    Cohort Based Learning

    Many online courses allow students to learn as per their speed. As a result, after some time, students lose interest in learning and leave the course in the middle. With our cohort-based learning technique, we keep each and every student’s leanings equal to one another. This keeps up the motivation of learning, and students get to talk about the latest topics and other things related to the course with one another. 

    Faculty & Student Interaction

    Students in our advanced SEO training course with certification are free to ask Faculty any questions they come up with. Our Faculty even pushes students to ask their doubts and get them cleared in the online sessions. There are multiple communication tools such as email, video conferencing, and even messaging for you to connect with the Faculty and the other students of the course. 

    Problem Solving Sessions

    If you are working on a side project and there are things you are not able to understand. Or some SEO technique is not yielding the proper results. You can ask our trainers to help you with it in problem-solving sessions. 

    Globally Acknowledged Certifications

    The certifications you get throughout this online SEO certification course are valid all over the globe. We help you with the preparation of the certification and also teach you essential concepts. On which the questions will be asked in the certification. In addition to this, you can put these certificates on your resume, LinkedIn profile, and freelancing profile to increase your chances of getting a job offer. 

    Learn All The Latest SEO Tools

    When you are working as an SEO specialist, you have to use a number of tools to put up the Ads, see the analytics of your website, and for the creation of the reporting. In our SEO course with certification, we teach students how to use SEO tools optimally. All the latest and most excellent tools will be taught by our mentors in this course. So you are industry-ready once you have completed the course. 

    Best In Business

    Growthacad is a name known for providing the best digital marketers of this age to the nation. Growthacad has been working tirelessly in bringing the most advanced digital marketing techniques to our students through these courses. So with our course, you are learning the best of the tools, along with the SEO techniques. 

    Meet Your Digital Marketing Mentors


    Harshit Gupta

    Harshit Gupta has been a digital marketing consultant for more than seven years. In addition to this, throughout his journey, he has consulted a number of users of multinational brands and increased their brand presence on the internet. He has been teaching students to master the science of digital marketing to make their brands stand out from the rest of the competition. He is a great learner, and when he is your trainee, you are learning something new from the industry every day in addition to the course syllabus. 

    FAQs For Search Engine Optimization Training Program

    For you to join the SEO certification course, one of the prerequisites is to have internet access and a computer. Apart from this, you must be a high school pass out. Students who are still studying in high school can also join in but on a special request from their guardians. 

    Yes!! We keep on adding new modules to our digital marketing courses after every three months. So students get to learn the latest techniques of online marketing based on the latest changes in algorithms. 

    Yes, this course is available for online training as well. Once you make the online payment, you will receive a link from our end that gives you access to watch the classes and lessons in the comfort of your home. 

    Most of the time, the classes will be held live, and at the same time, they will be recorded. So, in any case, you won’t be able to join the class. You can still watch it using the recording and learn what has been taught. 

    The course is three months to 6 months long, depending on the pace of the class. You can finish it up as soon as in 3 months. The maximum time period to get the certification is six months. 

    WordPress, Google Analytics, and Google Adwords are some of the online tools you will be taught how to use in this online SEO training program. 

    You can expect a starting salary of 25,000 Rs to 35,000 Rs after completing this online SEO training course from Growthacad. After that, with time and experience, you get to earn more. But we would like you to master not just SEO but complete digital marketing. To increase your chances of getting paid in higher numbers in a short amount of time. 

    FAQs For Course Fees and Payments

    The prices of our courses are pretty genuine and competitive in the current market. It is the best plan for the SEO course and for more information you can get in touch with us via mail or a phone call. 

    If you want to make the payment of the SEO online course via installments, then our customer care will help you find the best option for you. Get in touch with us to know how to pay easy installments for this course. 

    FAQs For Training Certification And Placement Assistance

    Absolutely, Growthacad is a well-known digital marketing institute located in the heart of Pune. We have been working for a long time to provide students with the best digital marketing learning. So they become industry-ready. We have a long list of notable alumni that are working in some of the most renowned companies in the nation. As a result, having recognition of a Growthacad certificate shows the credibility of your knowledge even before the interview has begun. 

    Yes, of course, once you have completed our online SEO training course, you will be ready to face any interview which requires a person to have the knowledge of SEO. We also provide placement assistance to our students, so they don’t have to look here and there for jobs. As a result, most of the students, when they finish up with our course, get a job in a specific field in no time. 

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