Digital marketing course in Nagpur with Placement Assistance and Certificates
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Who should choose Advanced Digital Marketing Masterclass
There is no specific field of knowledge required to master the technicalities of digital marketing. That’s what makes digital marketing such a booming field. Below we have mentioned a few ways how digital marketing can help people who are coming from different educational and working backgrounds to learn a new skill and make their living from it.
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Is Digital Marketing a good career option in 2022?
What Are The Career Opportunities After Completing A Digital Marketing Course?
Everyone has this thought, what are they going to do once they attain digital marketing course certificates? Well, let’s show you how digital marketing has a plethora of career opportunities not just for students but even for professionals from various backgrounds. The career paths after completing our internet marketing course are both creative and technical. So it all boils down to your preference.
What Will You Learn In This Digital Marketing Course?
Learning should never stop. That’s what we believe in GrowthAcad. When you sign up for our digital marketing course, you will be learning all concepts of digital marketing. We will start from the basics and then move towards complex parts of online marketing. Let’s see what this digital marketing course has in store for you.
In the first module, our mentors will introduce you to the concept of digital marketing and where it's being used in the day-to-day world. Also, we are going to show you all the latest trends that are changing the landscape of digital marketing.
What you learn:
- What is a digital marketing
- Why do businesses require digital marketing strategies
- Learning the importance of digital consumer behavior
- Understanding various revenue models
- Introduction to online marketing
- Finding out the skills necessary to be a digital marketer
- Steps to building an effective digital marketing plan
Website is like a blank canvas for digital marketers. In this module, we will show you how to structure your website and choose its aesthetics based on the niche. Also, you will have a case study of different websites that represent Fortune 500 companies. When it comes to delivering outstanding results in the field of digital marketing, having a great website is the first step towards success.
What you learn
- Latest trends in web development
- What are domain names and domain extensions
- How to choose the best hosting service
- What are the different types of hosting servers
- Types of Content Management Systems (CMS)
- User Experience (UX) Trends
- Learning steps for planning a website framework
- Learn how to conduct a thorough SEO audit
From this module, you will learn how to rank your website on search engines like Google, MSN, Duckduckgo, and others. With this module, we are going to show you how different search engines work and what your tactics should be to make the website rank higher on the Search Engine Result Page (SERP).
The search engine uses algorithms in addition to other ranking factors to determine the order in which it shows the results for a given query. In SEO, everything is organic, so you can't pay the search engine to get yourself a higher ranking. This is the power of SEO optimization. Thus no matter how big the paid ads campaigns are for the website. The company still needs to do its SEO optimization to rank organically higher.
What you learn
- What is SEO
- How search engines work
- Importance Of Keywords
- Different Types Of Keywords
- How to use the Google Keyword Planner tool?
- Process of finding the right keyword
- Keyword mix
- SEO optimization
- Content Planning
- Meta Tag Creation
- Understanding the working of Google Operator
Search engine marketing is the equivalent of SEO, but it is paid. It is considered to be the most effective way to grow a business in a competitive market in a short time. There are millions of companies online that are vying for the eyeballs of the customers. So it becomes essential to advertise your website on the internet.
In this module of the digital marketing course, we will help you build a successful search engine marketing campaign along with the case studies. With the live examples, we will show the implementation of ad campaigns and the necessary key points that you need to remember when setting it up for yourself.
What you learn
- Introduction to Google Ad words (PPC)
- Microsoft Adcenter (Bing & Yahoo)
- Setting up the campaign
- Finding the right budget
- Understanding the concept of the target audience
- Learn how to implement dynamic ads
- What is display advertising
- Remarketing techniques
- Conversion tracking & optimization
- The automation strategies
- Learning the concept of Ad ranks
- Understanding different pricing models CPC, CPM, CPA, and more
Social media is the platform that reshapes consumer behavior. It is the platform that can help companies turn the wheel of fortune to their side. With social media marketing, we will show how to create tailored content for each social media platform. To drive engagement and promote the business.
We will show you different techniques to connect with the audience and make them understand the brand better. Having a significant social media presence is always beneficial for a brand's growth.
What you learn
- Introduction to different social media platforms
- Methods to achieve high user engagement
- Understanding how Facebook can be used as a platform for content marketing,
- Brand promotion and community building
- Fundamentals of Twitter & Instagram marketing
- LinkedIn marketing
- Master the tactics of optimizing Google plus profile & Google My Business Page
- Learn the concept of video marketing.
Whatever gets measured gets managed properly. Our industry experts say when you beat the data for long enough, it will confess. As a result, in the web analytics module, we teach you how to find valuable insights from marketing campaigns. So it leads to better decision-making and helps you in achieving campaign goals.
Data collected using web analytics includes traffic sources, referring sites, page views, the paths taken by the viewers, and more. Moreover, in this module, you will also learn how to predict the products in which customers are more interested and which ones customers are least likely to buy.
What you learn
- Introduction to Google Analytics
- Understanding the concept of Real-Time Data
- Learn how to extract user insights
- Analyzing the conversion data
- How to set up marketing campaign goals
- Creating custom dimensions
- Implementing enhanced Ecommerce
- How to create custom reports for data-driven decision
- Integrating search console, double click & search console
With Google tag manager, you can easily manage and deploy tags (source-code) onto your website and even on apps without having to make changes in the main code. With this module, the mentors of GrowthAcad will teach you the technical knowledge that is required to understand the working of tags, triggers, and variables.
The GTM is an entirely different tool that is used for storing and managing third-party code. We slowly teach you all the basics, so it becomes easier for you to get over the learning curve and see how amazing it is to use GTM for the customization of the site's analytics. The use of GTM will reduce the errors that are caused when integrating tags in the website's code.
What you learn
- Learn what are tags and how do they work
- Google Analytics setup for apps and websites
- Creating account and container
- How to add container on web pages and mobile apps
- Adding, updating, and publishing tags
- Understanding the use of tags and triggers
- What are variables & data layer
- Implementation scenarios for web and apps
With the use of the Google search network, you get to place ads on Google's tried and tested search engine. Google is the most prominent search engine. Thus, targeting Google for ads needs to be your top priority in online marketing campaigns. The display network is a bit more passive, as it integrates your ads to specific websites, where people are having an interest in similar niche browse, read and shop.
After this module is complete, you can place visually rich media ads in addition to plain text ones. We will show you how to find the right keyword, campaign settings so you will end up having the highest ROI in the end.
What you learn
- What are the four different types of display Ads
- Finding out the best pixel size for the multiple display ads
- What is the pricing models for the Ads
- Topic & placement targeting
- GDN reserve
- Interest categories
- Keyword Contextual Targeting (KCT)
- How to use remarketing
Even though we are annoyed by the constant ads on YouTube, still, there are few ads that just grab our attention and make us want to learn more about the products. Video advertising is pretty similar to display advertising, except for what is being displayed on the screen. With this module, we will show how you can allure customers to purchase, visit or click on your link by the influence of video advertising.
Video marketing will help you reach more people in a short time. Most of the internet population spends half of their time watching videos. So video advertising is considered to be the best way for a brand to make first contact with potential customers.
What you learn
- How does video advertising work
- How to define your video advertising goals
- Creating and managing YouTube ads
- Setting up the first campaign & managing it
- Learning about different ad formats
- Understanding the auction implementation
- Optimizing video campaigns & analytics
- Latest case study of video advertising.
E-commerce marketing comes under the umbrella of digital marketing. All the websites that are selling a product or service require e-commerce marketing techniques to grow their business. With this module, we are aiming to guide you through all the digital media channels that are available for e-commerce marketing. When setting up goals for e-commerce marketing campaigns, you can take the help of social media, digital content, search engines, along email campaigns to find visitors and customers. This will lead to purchasing your product online. We will teach you how to drive awareness and actions towards services or products using e-commerce marketing.
If you look around, you will see everyone has got a smartphone in their hands or pockets. Mobile has now become an intimate part of our lifestyle. As a result, it has become the best way to get close to the consumers and be persuasive in showing the products. We will teach you how to send push notifications, automated messages, install apps using QR codes, in-game marketing, and more. In addition to this, in this module, our mentors will give you a look at how to enable location-based services. Besides this, you will understand how to target the audience based on their behavior, not on the demographics.
There are over 6 million apps available on the App Store. So getting the apps discovered to the right audience is a difficult task to achieve. That's why it becomes ever so crucial to understand and implement the concept of ASO. With this module, GrothAcad is going to show you how to optimize the mobile apps in order for them to rank higher in search results. The increase in visibility will translate to more traffic. 40% of total app searches have been completed via searching for them in the app store. Thus, using ASO becomes a necessity for the successful launch of the application. We will show you all the current vital strategies which lead to effective ASO.
The majority of companies are now using content marketing to reach more viewers and customers. P&G, Microsoft, Coca-Cola, John Deere, and others are pouring in their resources to win the battle of online marketing. We Will show you the case studies of how companies like the ones mentioned above have come up with their content marketing strategy and won the internet. . There are many types of content marketing, and we are going to cover all of them in this module. Once you are done with this module, you can easily find different opportunities to create content on various social platforms. Apart from this, we are also going to discuss how blogging influences content marketing in such a way that it executes perfectly and gives the best ROI results. The success of content marketing depends on how effective the blog and website content has been.
There used to be a time when PR and reputation management were things of MNC with multi-billion dollar budgets. But now, even a small business needs to keep up with its online presence. 71% of the consumers start their journey only after looking at the reviews that have been posted by customers online.
In this module of our internet marketing course Nagpur you will learn the multi-faced concepts which are aimed at creating a positive public perception of brands, businesses, and even for a celebrity. We will show you how to access, build, manage, and monitor the online reputation brand.
What you learn
- Introduction to ORM
- Different tactics of monitoring the ORM
- Ways to create a positive online reputation
- Working with various ORM strategies
- How Google alert works
- Measuring brand sentiments
- Methods to resolve negative conversations
- Latest case studies of online reputation crises
Want to sell something? Why not ask other people to sell it for you and you work on more important things. This is what the concept of affiliate marketing is all about. With affiliate marketing, brands try to sell their products at a much rapid speed and reach their sales target in less time. We will show how you can track the links which bring in the leads, and via internal analytics, you get to see which ones have converted into sales as well.
The end goal of our affiliate marketing course in Nagpur is to increase the sales of the product that gives a win-win solution to both the affiliate marketer and the brand as well. Affiliate marketing is becoming quite popular, and with this module, you can quickly become an expert affiliate marketer in no time.
What you learn
- Different methods of doing affiliate marketing
- Finding a good affiliate niche & products
- Creating a solid affiliate website
- Handling rejections
- Examples of how to get approvals
- Understanding the concept of Google Adsense
- Learning Amazon affiliate marketing program
Email marketing has been going on since the very beginning of the internet. Even now, email marketing is relevant and helps brands to make sales. In addition to this, email marketing is also helpful in informing the new launch, building a community, getting feedback, and more. Morden email marketing has shifted the paradigm away from one-size-fits-all to consent, segmentation, and personalization.
With this module, we aim to educate you with all the latest technology you need to work to make the email marketing campaign successful. We will teach how to get the doors opened for a wide range of audiences using email marketing while keeping the budget affordable at all times.
What you learn
- What is email marketing
- How to manage and build an email list
- Learn best tools for email marketing
- Steps to create the first email marketing campaign
- What are open rates & how to optimize them
- Improving the ROI using A/B testing
- Different methods for email marketing
- Maximizing the email deliverability for revenue
Influencer marketing has become a mainstream online marketing technique. It used to be a buzzword for a while. But now, this field has blossomed into a full-fledged business strategy to gain sales and customers. Influencer marketing is a hybrid of old school and new-age marketing. In this, people who are selling your products are famous individuals on social platforms having followers in millions.
For example, Cristiano Ronaldo is actually an influencer marketer. For one paid promotion, he takes sound 5 to 10 crores depending on the product. With the one post of Cristiano Ronaldo, the brand goes live in the global audience and gets themselves a couple of thousand new customers if they play their cards right.
What you learn
- What is influencer marketing
- How influencer marketing helps in sales
- Steps to become an influencer marketer
- Finding out right goals for the influencer program
- Understanding the measurement framework
Both sales and marketing automation are different. But both of them include automating marketing actions. In digital marketing, you will come across many instances when you have to automate repetitive tasks. For example, you are not going to manually send emails to each individual who is on your mailing list.
For this, you have tools like Mailchimp to automate the process. In the module, you are going to learn different tools that will automate digital marketing tasks and make it easier for you to devote time to creative thinking.
What you learn
- Understanding how lead management & automation works
- Learn to build demand generation strategy & process
- Finding the right marketing automation tool
- Methods to capture more leads, improve your conversion rates, and more.
The last module is all about finding the right balance between the budget and ROI of the marketing campaigns. With a growth hacking module, we teach you how to grow a business online. It is a continuous process that requires knowledge of best practices to increase the online presence of the brand.
We will take the examples of the latest growth hacking case studies to show what needs to be done and how. Also, we will discuss the real-life challenges which are faced by start-up companies.
What you learn
- What is growth hacking
- Finding the best method for growth hacking
- Understanding the growth hacking funnel
- Using A2R2 framework of growth hacking
- What are actionable hacks to get customers
- Latest Airbnb growth hacking case study
- Ways to scale up your growth hacks
Among all the Company's functions, marketing has perhaps the most to gain from artificial intelligence. Marketing's core activities are understanding customer needs, matching them to products and services, and persuading people to buy— capabilities that AI can dramatically enhance. At our Digital Marketing training in Nagpur, one will learn how to leverage AI for marketing purposes with minor coding and advanced tools.
The modern-day world is mostly a data-driven society. The amount of electronic data that exists today is massive and is growing at a rapid rate. Even the campaign launches, advertisements are created today after a lot of brainstorming over previously available data sets of similar campaigns. As the best digital marketing institute in Nagpur, we ensure we cover every ground for producing highly skilled and dynamic future leaders.
To create impacting and ROI-driven online campaigns, one is supposed to analyze various previously created reports of campaign performances and the Company's financial performance to chart out the path for better growth. At our digital marketing training institute in Nagpur, we ensure our students get a glimpse of how previous datasets are analyzed and how conclusions are drawn through them to deduce plans ahead.
WordPress is one of the most accessible platforms to build a website for someone just a beginner in Website development. Its user interface is pretty easy to use, and it offers a wide range of themes and plugins to make one's website attractive. Through our best digital marketing course in Nagpur, one would be able to design a top-class website without spending a large amount of money.
LinkedIn is one of the largest professional networking platforms with over 750 million individual users and over 55 million registered Company pages worldwide. Most HRs, CEOs, CFOs, Founders of reputable MNCs, and High Growth startups can be found and connected on this platform. Many of the Agencies also even hire candidates for their various profiles directly through Linkedin. We GrowthAcad, at our Digital Marketing Institute in Nagpur, will help you optimize your profile so that it gets noticed by recruiters easily.
Separate sessions are conducted here at our digital marketing institute in Nagpur, where Mentors will guide you on building your resume from scratch and share hacks to make one's profile stand out among the others. One would also be endowed with the latest tools that will help you to create appealing Resumes/CVs effortlessly.
We help candidates with rigorous technical skills and soft skills and make them accustomed to the expected questions, and much more to make sure that candidates clear their digital marketing interviews comprehensively. We are 100% confident that candidates who work hard, solve digital marketing assignments, and do case studies can effortlessly crack their interview process. Our mentors at the digital marketing institute in Nagpur help candidates to learn digital marketing concepts and provide placement assistance to kick start their digital marketing careers.
Launch Your Career With Our Experienced Digital Marketing Mentors
- Worked With 27+ Brands Like Flipkart, OLA, Airtel, Titan, Tansihq, Kotak
Mahindra , Viu & Many More In India, Singapore, MEA & SEA To Scale Them
Up On Digital Platforms.
- Managed A High Potential & Dynamic Team Of 28 And Handling High Scale
Spends, Strategies, Operations, Client Engagement & Stakeholder’s Management
- Successfully Conducted 200+ Seminars, Webinars, And Workshops For
Digital & Growth Marketing And Business Analytics Across Top Corporates
& Institutions In India
- Started Consulting Startups In 2018, Have Helped 10+ Startups With Brand
Building, Rebranding, Internal Branding, Growth Marketing, Digital Marketing & Strategy
- Appointed As A Visiting Professor At MIT – WPU, Pune & Helping MBA
Graduates To Upskill In Digital & Growth Marketing. Focusing To Deliver On
Industry Oriented Learning With A Full-Funnel Marketing Approach.
Why GrowthAcad Is The Best Digital Marketing Training Institute In Nagpur?
2X Growth In Your Digital Marketing Career By Our Cohort Based Program
Our Flagship Advanced Program in Digital Marketing and Growth Hacking is continuously upgraded to ensure it imparts futureproof skills, which may become an Industry trend soon.
How GrowthAcad Nagpur Will Benefit Your Career?
Digital Marketing Tools You Will Learn
Our Stellar Students Work At
Our Eminent College Partners
What Our Proud Students Say About GrowthAcad Nagpur?
FAQs For Digital Marketing Training Program in Nagpur
There are a plethora of Google-certified marketing tools that we will help you learn throughout our digital marketing course. Given below, we have mentioned all of them for your understanding.
- Screaming Frog
- SEM Rush
- Uber Suggest
- Answer The Public
- Long Tail Pro
- Alexa Rank Checker (AWS)
- GT Metrix
- Facebook Creator Studio
- Rite tag
- Tag way
- Social Blade
- Universal Google Analytics
- Google Analytics 360
- Crazy Egg
- Hot Jar