Looking for a comprehensive digital marketing glossary? Our page has got you covered! Browse and learn key digital marketing terms and definitions to stay ahead in the industry.
| Glossary term | Definition |
| Digital marketing | Digital marketing is the online promotion of products, services, or brands through the use of digital channels, platforms, and technologies. It includes search engine optimization (SEO), social media marketing, email marketing, and content marketing, among others. |
| Social media marketing | Social media marketing refers to promoting a business’s goods and services using popular social networking sites like Facebook, Twitter, Instagram, and LinkedIn. |
| Search engine optimization (SEO) | Search engine optimization (SEO) is the process of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). The goal is to attract organic traffic to the website by making it more relevant and useful to users searching for specific keywords or phrases. |
| Search engine marketing (SEM) | Search engine marketing (SEM) is a type of digital marketing strategy that involves advertising a website by increasing its visibility in search engine results pages (SERPs) through paid advertising. |
| Content marketing | Content marketing is the process of creating and distributing relevant and useful content to a specific set of audience. Content marketing helps to build a loyal audience and earn trust. |
| Influencer marketing | Influencer marketing involves leveraging the popularity and social media influence of individuals with large followings, known as influencers, to promote products or services to their followers. |
| eCommerce marketing | eCommerce marketing refers to the strategies and tactics used to promote and sell products or services online. |
| Landing page | A digital marketing landing page is designed to generate business leads, drive conversions, and increase sales. A typical landing page has pre-defined goals (say, generating email signups, product demos, app installations, etc.) and clear call-to-action. |
| Performance marketing | Performance marketing, or performance-based advertising, is a digital marketing strategy that drives specific actions, such as clicks, leads, or sales. Unlike traditional advertising, where advertisers pay for impressions or ad placement, performance marketing only charges for actual results achieved. |
