Digital marketing in 2025 isn’t going to satisfy with getting traffic to websites but marketers will focus on the click-through rate, conversion rates, and desired customer actions. However, the outcome of digital marketing strategies keeps changing, and you need to stay prepared for such changes.
We have listed the top 10 digital marketing trends for 2025 that marketers must know. We assure you that you will get the desired outcomes if you practice these trends.
1. Interactive marketing
This reel is from Coding Ninja on Facebook, which tells a story and encourages viewers to book their webinar for free. This way they can build authority in the market, win audience trust, and encourage them to enrol for their courses.
This marketing strategy is known as interactive marketing. It is becoming important for brands to increase customer engagement and encourage them organically to buy products or services.
You can also implement a two-way interaction like quizzes and polls to understand the changing consumer behaviour and preferences, and keep them engaged with the brand.
When to use it: New E-commerce brands and established businesses can use this technique to improve customer engagement.
2. Sense Search Evolution
Voice search and image search are commonly used over typing a search query. While Google Lens processes billions of visual searches monthly, Alexa and Google Assistant deal with voice searches.
Digital marketers need to optimize their content for voice search and image search. For visual search optimization use high-quality images, label images with appropriate terms, add alt text, filenames and EXIF data, use structured data markup into your HTML, and upload product data feed to Google Merchant Centre.
For voice search optimised content, use location-based schema markup, conversational tone in content, and structured data.
When to use it: E-commerce and D2C brands of all sizes can use this trend to rank on featured SERP snippets.
3. Upselling, Cross-selling and subscription
Beards & Daisies brand is using a cross-selling marketing trend; let me show you how. I wanted to purchase this plant and pot from the seller. But, as I proceeded to the purchase process, the app recommended a few essential things that I may need.
These were really important to me, and so I added them to my purchase bag. This is cross-selling, where the seller encourages customers to buy complementary products based on their current purchase.
Another popular digital marketing trend is “upselling”. The seller encourages you to purchase an expensive or upgraded product version. For example, Dot&Key has launched a program where you can buy 2 products at ₹699 or 3 products at ₹999. This is a package deal where the seller upsells by offering you multiple products together.
The last one is “subscription” marketing where you suggest a recurring payment model to customers to receive regular delivery of products or services for a fixed fee.
Credit: Bisleri
I booked Bisleri water for my grandparents, and they suggested me 10% off for a subscription. This looks like a lucrative offer, and I agreed to subscribe to them for the discount. For Bisleri, this was a great way to gain loyal customers and predictable revenue.
When to use it: D2C and E-commerce startups can use this trend to increase their sales.
4. Zero-click search environment
I asked Google a question, and it has given me an AI-driven overview with a few links. Whenever you click on these links, Google will take you to the source of information.
With the latest update of Google, digital marketers will struggle with “zero click searches”. You will find an AI overview of all the search queries at the top of search results, including rich snippets, direct answers, and knowledge panels. So, if you cannot rank among them, your website will see a drop in leads and conversions from organic traffic.
It is essential to optimize your website for the new SERP features. This includes considering rich snippets and local packs, using schema markups, and giving direct answers to popular questions for target keywords.
When to use it: B2B, B2C, and D2C brands can use this technique to build trust and authority by getting the top place on Google’s AI overview.
5. In-app, native shopping experience
I wanted to purchase a Bluetooth mouse online. On Pinterest, I shared a picture of it, and the app recommended different types of similar-looking mouse from separate websites.
I chose this colour and visited the website while staying on Pinterest to purchase it. Let me share with you the purchase page as well.
This is an example of in-app native shopping experience trends for 2025. It refers to the ability of consumers to purchase a product of their choice directly from any social media platform. You don’t need to switch between websites to browse and purchase products.
When to use it: Small businesses or startups can use this method so that consumers can find their products better. These websites alone may not get the required traffic as they can from popular social media platforms like Instagram, Facebook, and Pinterest.
6. Automated and Personalised email marketing
I am an HDFC bank customer, and they want to sell me credit cards. The above image is a personalised marketing email for me where the bank says what benefits I will receive if I apply for the card. You can do the same for your business.
It is about sending your target audience personalised emails for promoting products, services, events, or building customer relationships. The best part of this strategy is you aren’t disturbing them, and the recipients are the ones who previously subscribed to your website for email updates.
Email personalisation isn’t just adding your recipients’ names but tailoring the email based on their past behaviour, preferences and demographics.
When to use it: B2B and E-commerce businesses can use this trend when they have successfully gathered a long list of email subscribers and have ways to track their consumers’ changing behaviour.
7. Use of Virtual and Augmented Reality
MyGlamm gives you a “Try On” feature to check the product on your face virtually before buying it. Similarly, Sephora and IKEA allow consumers to try products virtually.
VR and AR make the physical and digital worlds converge, helping people make the right decisions. Several e-commerce platforms have implemented this marketing strategy to enhance customer shopping experiences.
Before you implement this strategy into your digital marketing practices, you must choose an AR experience platform that aligns with your industry. For example, a beauty brand can use virtual try-ons, and a real estate agency can benefit from virtual property tours.
When to use it: E-commerce businesses can try this technique to make consumers feel like purchasing products
8. Influencer marketing
Ron Henry is a lawn care geek who shares videos on how to get the best lawn, tips and tricks, weed control, fertilization and mowing, top dressing, etc. He works in a niche market with only 72.4K subscribers, but these are highly targeted audiences. It means the number of views he gets are people interested in lawn care and have higher chances of getting converted into customers.
People who watch Ron’s videos have trust in him and will want to purchase products he recommends.
This is the new influencer marketing trend for 2025 where brands need to collaborate with micro or nano influencers with limited follower base but higher targeted audiences.
When to use it: Small businesses, startups, B2C, and E-commerce brands can use this trend, especially if they are working in niche markets.
9. Video strategy
Ryan Knorr is also a Lawn care expert who uses video strategy to market his products. His 3.22L subscribers are people who are interested in getting videos from him. When you visit his shop, you will find different products.
Consumers grasp videos better on social media platforms. The expected compound annual growth rate of social commerce globally is 13.7% from 2023 to 202,8 and the revenues are forecasted to be around 1 trillion dollars. Video marketing will increase in 2025 as more users will turn towards social media platforms to find new products.
When you are sharing informative videos within your target base, you build trust and authenticity around your brand. People will then tend to buy products from you.
When to use it: E-commerce and B2B brands can use this trend.
10. Personalised marketing
I recently searched for a few items on Flipkart. When I reopened the app, it recommended a few similar items to my previous searches. This is personalised marketing.
Personalised marketing strategy is about brands collecting customer data from their devices based on recent activities to deliver customized marketing messages, recommendations and offers.
There are over 5.78 billion mobile phone users globally who access the internet on their devices, including online browsing, shopping, and social media interactions. This makes personalised mobile marketing remain on the digital marketing trend for 2025.
When to use it: E-commerce businesses can use this trend to reach their target audiences.
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What is the next big trend in UX?
The next big trend in UX is about highly customized experiences for each user.
- Proactive user experience or PX: Applications will use AI to predict and provide more accurate data, insights, and recommendations to users than before, based on their past behaviour and preferences.
- Interactive animations: These will change based on the users’ input, and they can also interact with them to make changes in the movement pattern.
- Bento box design: This design pattern makes complex and divergent information easy to understand. In Bento Box design, content is divided into clean, modular sections giving you a clean and better way to digest them.
- Parallax scrolling: The background and foreground elements on the website move at different speeds, making your content look more engaging
Additionally, voice-activated interfaces, minimalist data visualisation, and ambient personalisation are a few more UX trends to come and stay.
Where to start learning digital marketing?
You can start learning digital marketing by enrolling in short-term online and offline courses. These are usually certification courses that help you gather industry knowledge and practical experiences from professionals to excel in the field.
GrowthAcad offers a comprehensive digital marketing course in Pune and Nagpur that helps you prepare for the latest marketing trends.
Why enrol in our AI-powered digital marketing courses?
- Personalised attention: Get personalised attention from trainers as you will learn in small-sized batches
- Trained faculty: The faculty at GrowthAcad is highly trained, with experience of 5 to 10 years and knowledge of industry trends.
- Placement assistance: GrowthAcad offers comprehensive job support with 50+ placement partners and 90% placement assistance after course completion.
- Growth options: You will get access to internship opportunities and improve your network with their alumni association.
- Improved curriculum: Their curriculum is specially designed for the future, where you learn the latest digital marketing trends and focus on hands-on training with real-world applications.
- Excellent track record: GrowthAcad has a proven track record of training 10,000+ students, partnering with 25+ colleges, and acquiring a rating of 4.9 out of 5 based on 780+ reviews on Google.
👉 Read success stories of our previous digital marketing students.
Article by
Harshit Gupta
Harshit Gupta is a digital marketing specialist and growth marketer with over 9 years of experience in the industry. He is the founder of GrowthAcad, where he and other mentors have trained 10,000+ students in the past 5 years.
Harshit started his digital marketing journey with a startup called Hash & Karma, a performance-based digital marketing agency, where he scaled the company from zero to 50 clients in just two years. Connect him over LinkedIn & Twitter.
