Digital Marketing Course Syllabus (2024) With Free PDF

If you want to become a job-ready digital marketer in 2024 then you should have a clear learning path.  

This is where a digital marketing syllabus and course curriculum help you in getting clarity on what topics to learn.

After training more than 10,000+ digital marketing students at GrowthAcad, I have created this syllabus for you.

By covering this syllabus, you will learn all the necessary skills and concepts required to become a top 1% digital marketer in India.

This syllabus will give you insights into the required digital marketing subjects through training programs such as MBA, BBA, BCA, and more.

Download the PDF digital marketing syllabus guide for free.

Online digital marketing course syllabus PDF For 2024

Digital marketing is a complex field that encompasses various specialized areas. GrowthAcad’s digital marketing training course provides an opportunity to learn about all aspects of digital marketing, including its tools, strategies, and tactics that experienced marketing professionals currently use in the industry.

Here’s a summary of the different modules offered in GrowthAcad’s digital marketing syllabus.

Online digital marketing course syllabus
Introduction To Digital MarketingMobile Marketing
Website Planning & AnalysisApp Store Optimization
Search Engine OptimizationContent Marketing & Blogging
Search Engine MarketingOnline Reputation Management
Social Media MarketingAffiliate Marketing
Generative AI in digital marketing (New)Email Marketing
Google Tag ManagerInfluencer Marketing
Display AdvertisingMarketing & Sales Automation
Video AdvertisingGrowth Hacking
eCommerce MarketingWeb Analytics

Module 1: Introduction To Digital Marketing

The first module focuses on delivering advertising through digital channels. The course offers an overview of how it equips students with the necessary skill sets to create a successful online marketing strategy. 

What you’ll learn:

  • The definition of digital marketing
  • The importance of businesses running online marketing campaigns
  • Comprehending how digital marketing benefits businesses
  • The goals behind creating a website
  • The responsibilities of a digital marketer
  • An introduction to online advertising
  • Various revenue models are available
  • Creating a successful digital marketing strategy

Module 2: Website Planning & Analysis

The module will guide how to plan the website creation process to avoid problems such as low speed and poor navigation. The focus is on creating an intuitive and user-friendly website. 

What you’ll learn:

  • Up-to-date website development trends
  • Definition and importance of domain names and extensions
  • Identifying the best hosting servers
  • Understanding various server types
  • Utilizing a content management system
  • Popular user experience trends
  • Defining website objectives
  • Essential steps in website creation
  • Conducting a comprehensive SEO audit

Module 3: Search Engine Optimization

In this module, participants will be exposed to various forms of SEO, including on-page and off-page SEO. The module will also cover creating a link tree to improve website ranking. 

What you’ll learn:

  • An Overview of SERP and SEO
  • Gaining insight into search engine operations
  • Traffic and its meaning
  • Different types of keywords
  • Techniques for identifying the best keyword 
  • Strategies for keyword optimization
  • Content planning and optimization
  • Internal linking and its importance
  • Techniques for creating effective meta tags

Learn more about the search engine optimization course from GrowthAcad Academy.

Module 4: Search Engine Marketing

Various advertising types and implementation approaches will be covered in this module, providing comprehensive knowledge of search engine marketing.

What you’ll learn:

  • Introduction to Google AdWords
  • Techniques for creating effective ad campaigns
  • Overview of Microsoft AdCenter
  • Finding the appropriate budget for ad campaigns
  • Understanding your target audience for better results
  • Using dynamic ads to improve ad performance
  • Explanation of display advertising and its benefits
  • Methods for remarketing and its importance
  • Conversion tracking techniques to measure success
  • Different automation strategies for better ad management
  • Explanation of Ad Rank and its Importance
  • Overview of different pricing models such as CPC, CPM, and CPA

Module 5: Social Media Marketing

The module will provide instruction on utilizing social media platforms’ data analytics tools to track ad campaign performance. It will also cover techniques for communicating with existing and potential customers through promotional efforts.

What you’ll learn:

  • Introduction to various social media platforms
  • Techniques for achieving high user engagement on social media
  • Understanding the importance of building a community on Facebook
  • Methods for promoting your brand on social media
  • The fundamentals of using Twitter and LinkedIn for business
  • Optimizing your Google Plus profile and utilizing Google My Business
  • Techniques for creating a successful branding strategy on Social media

Related: GrowthAcad offers a dedicated training program for social media marketing.

Module 6. AI in Digital Marketing

This module covers the role of AI in digital marketing, including chatbots, predictive analytics, content optimization, personalization, and ad targeting.

What you will learn

  • Understand the applications of AI in digital marketing: chatbots, predictive analytics, content optimization, personalization, and ad targeting.
  • Develop skills for the future marketer: AI skills, data analysis, collaboration, content creation, and continuous learning.
  • Gain fundamental knowledge of generative AI: machine learning, neural networks, unsupervised learning, and probabilistic modelling.
  • Explore large language models (LLMs): language understanding, generation, translation, summarization, and question answering.
  • Recognize the capabilities and limitations of LLMs: text generation, lack of grounded reasoning, and evolving nature.
  • Learn prompt engineering: effective prompting, hands-on practice, time-saving techniques, and productivity boost.

Module 7: Google Tag Manager

GTM offers a comprehensive toolkit for tracking website activity, and this module will cover the various settings and features of GTM to maximize its benefits.

What you’ll learn:

  • Explanation of tags and their functionality
  • Techniques for setting up web and mobile apps for tag tracking
  • A step-by-step guide to creating a GTM account and container
  • Adding, updating, and publishing tags in GTM
  • Understanding tags and triggers in GTM
  • Overview of variables and the data layer in GTM
  • Implementation scenarios for data layer events in GTM

Module 8: Display Advertising

The module will provide training on the best practices for running display advertising campaigns and the various charging methods used in these campaigns. Additionally, this module will cover the use of display advertising as retargeting campaigns, which target users who have previously visited a specific website.

What you’ll learn:

  • Overview of different types of display advertising
  • Understanding pixel sizes based on display types
  • Explanation of pricing models for display ads
  • Techniques for topic and placement targeting
  • Overview of GDN reserve
  • Methods for finding interest categories for display advertising
  • Explanation of contextual keyword targeting
  • Techniques for performing remarketing using display advertising
Digital Marketing Training in Nagpur

Module 9: Video Advertising

In this module, you will receive training on how video advertising operates and how to target a specific audience niche to achieve a high click-through rate. Additionally, you will learn how to create engaging and visually appealing videos that will resonate with your audience.

What you’ll learn:

  • Overview of video advertising
  • Defining objectives for video advertising campaigns
  • Using YouTube Ads for video advertising
  • Setting up video ad campaigns on YouTube
  • Familiarizing with different ad formats for video advertising
  • Implementing auction management techniques
  • Optimizing video ad campaigns for better performance
  • Understanding YouTube analytics for video advertising
  • Reviewing successful video advertising case studies

Module 10: eCommerce Marketing

In this module, learners will be taught comprehensive eCommerce marketing tactics applicable both within and outside their website. 

What you’ll learn:

  • E-commerce definition
  • Different E-commerce platforms
  • Significance of SEO in E-commerce
  • Developing a robust E-commerce plan
  • Creating product listing ads
  • Establishing enhanced E-commerce tracking
  • Explanation of E-commerce conversion tracking
  • Determining measurement of sales revenue
  • Comprehending customer lifetime value

Module 11: Mobile Marketing

In this module, upon completing the digital marketing certificate program offered by GrowthAcad, learners will acquire the skills and knowledge necessary to utilize mobile marketing to its maximum potential effectively.

What you’ll learn:

  • Familiarization with diverse types of mobile devices
  • Explanation of mobile marketing and social media
  • Definition of mobile analytics
  • Importance of having a mobile-responsive website
  • Overview of various methods of mobile advertising and search
  • Techniques for executing mobile content marketing
  • Mobile Pay-Per-Click advertising
  • Mobile video marketing
  • Comprehension of how mobile E-commerce functions

Module 12: App Store Optimization

In this module, learners will acquire knowledge about all aspects of App Store Optimization (ASO) and the latest tactics for implementing ASO strategies for their application.

What you’ll learn:

  • ASO basics
  • Overview of App Store and Google Play Store
  • Comprehension of Keyword Optimization
  • Asset Optimization techniques
  • Analysis of competition among mobile applications
  • Significance of localization in ASO
  • Explanation of the importance of reviews in ASO

Module 13: Content Marketing & Blogging

In this module, learners will be taught that content marketing and blogging involve discovering the appropriate language to engage readers and maintain their interest in the content.

What you’ll learn:

  • Content marketing definition
  • Overview of various content types
  • Identification of effective marketing strategies
  • Creation of audience personas and content maps
  • Development of a traffic channel plan
  • Techniques for overcoming content marketing challenges
  • Learning content promotion and increasing sales
  • Methods for creating original and engaging content
  • Understanding content dissemination techniques
  • Familiarization with the concepts of blogging

Module 14: Online Reputation Management

In this module of advanced digital marketing training, learners will be taught several approaches for generating, enhancing, and responding to online reviews that customers post about their businesses.

What you’ll learn:

  • Explanation of Online Reputation Management (ORM) and its Applications
  • Acquisition of different ORM strategies
  • Significance of listening to brand conversations
  • Identification of methods for measuring brand sentiments
  • Techniques for resolving negative conversations
  • Management of negative search results
  • Examination of a recent case study concerning online reputation crises

Module 15: Affiliate Marketing

This module will educate learners on the various strategies to develop a successful affiliate marketing campaign.

What you’ll learn:

  • Explanation of affiliate marketing tactics
  • Overview of how affiliate marketing works
  • Identification of profitable affiliate niches and products
  • Techniques for developing an exceptional affiliate website
  • Digital strategies for increasing affiliate traffic
  • Management of rejections
  • Examination of real-life digital marketing campaign examples of obtaining approvals
  • Introduction to Google Adsense
  • Explanation of the Amazon Affiliate marketing program
  • Understanding of affiliate programs such as Clickbank

Module 16: Email Marketing

This module aims to instruct students about the advantages of email marketing and the diverse strategies that can be utilized to succeed in their email marketing campaigns.

What you’ll learn:

  • Definition of email marketing
  • Development and management of an email list
  • Introduction to email marketing tools
  • Creation of an email marketing campaign
  • Explanation of open rates and techniques for optimizing them
  • Enhancement of Return on Investment (ROI) and utilization of A/B testing
  • Examination of the most effective email marketing methods
  • Techniques for creating compelling email messages
  • Analysis and measurement of email marketing efforts

Module 17: Influencer Marketing

This module will equip you with the essential skills to successfully manage and execute an influencer marketing campaign. Additionally, you will be taught the necessary steps to become a prosperous influencer marketer yourself.

What you’ll learn:

  • Understanding the significance of influencer marketing
  • The role of Influencers in driving sales growth
  • Establishing objectives for the influencer program
  • Identifying influencer archetypes and communication styles
  • Managing influencer relations
  • Creating a measurement framework to evaluate the effectiveness of influencer marketing efforts

Module 18: Marketing & Sales Automation

In this marketing training module, you will learn about digital marketing tools that utilize automation to streamline various tasks.

What you’ll learn:

  • Learning about demand generation and its working
  • Understanding lead management and marketing automation
  • Analyzing the impact of automation on the sales funnel
  • Developing a demand generation strategy
  • Understanding the lead management process
  • Increasing sales and revenue for the organization
  • Exploring ways to capture more leads
  • Improving conversion rates
  • Managing the sales process using automation and more

Module 19: Growth Hacking

In this module, you will learn how to leverage creativity to develop cost-effective strategies for acquiring and retaining customers for a business.

What you’ll learn:

  • Defining growth hacking
  • Developing a growth mindset
  • Exploring various growth hacking techniques
  • Understanding the A2R2 framework
  • Building a growth-oriented culture in your team
  • Learning growth analytics
  • Scaling up your growth hacks
  • Studying unicorn growth hacks

Relevant: Find the beginner’s guide to start and grow your career in digital marketing

Module 20: Web Analytics

The module will provide instructions on measuring website activity and behaviour, such as the number of visitors, time spent on the website, popular web pages, and other relevant metrics.

What you’ll learn:

  • Introduction to Google Analytics
  • Explanation of how Google Analytics works
  • Overview of real-time data tracking
  • Analyzing and gaining insights from website data
  • Understanding different types of goals in Google Analytics
  • Techniques for creating custom dimensions in Google Analytics
  • Methodologies for utilizing enhanced eCommerce in Google Analytics
  • Integration of Google Analytics with other tools such as Search Console, DoubleClick
Guidebook to head start your digital marketing career

MBA In Digital Marketing Syllabus

SpecializationDigital Marketing Subjects
Digital Journey With Brand ManagementMarketing & Marketing Management
How is Digital Marketing different from Marketing?
Digital Marketing Channels
Websites and Apps
What is an Online Product?
Social Media OptimizationSocial Media Introduction
Key Components of Email Marketing
AdTech & MarTech
Platforms & Data Ecosystems
Mobile App Marketing
Performance MarketingSEO (Search Engine Optimization)
SEM (Search Engine Marketing)
GDN (Google Display Network)
Display Advertising
Content Marketing
Managing the Value of Customer RelationshipCustomer Centricity
Managing Customers According to Lifetime Value in Contractual
and Non-Contractual Settings
Donor Behavior
Acquiring Customers and Measuring their Value
Retention, Attrition, and Development
Marketing Analytics- Data Tools and TechniquesIntroduction to Data Collection, Market Research, and Analysis
Regression Analysis: Modeling Cause and Effect
Conjoint Analysis: Valuing Attributes and Measuring Preference
Social Media Analytics
Viral Marketing Assumptions, Viral Marketing
Selling Ideas – How to Influence OthersConsumer Psychology: Exposure, Perception, Memory
What Makes Ideas Sticky
How Social Influence Shapes Behavior
The Power of Word of Mouth (STEPPS)
Social Networks

MBA digital marketing course duration: 2 years (4 semesters)

Download the MBA digital marketing course syllabus (PDF)

This comprehensive program covers essential aspects of performance marketing, growth strategies, and tactics, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, and more.

The program focuses on practical and actionable applications and strategic decision-making, providing a unique learning experience that can help professionals become experts in the field. The class will use diverse teaching methods, including tool workshops, case discussions, simulations, live projects, and more, to ensure a well-rounded learning experience.

By enrolling for an MBA in digital marketing, students will learn the following:

  • Comprehensive understanding of the IB industry’s structure and operations
  • Updated knowledge and tools for theoretical and conceptual analysis
  • Analysis of the primary business lines of IB
  • Understanding of the peculiarities and challenges unique to the IB industry
  • Application-based curriculum for practical learning
  • Introduction to new tools and techniques for analysis in the modern age

Related: Discover GrowthAcad’s performance marketing course.

BCA In Digital Marketing Syllabus

BCA Digital marketing syllabus topics
UNIT 1 – E-CommerceUNIT 5 – Search Engine Optimization
1.1 Introduction5.1 SEO Optimization
1.2 Understanding Internet Marketing5.2 Writing the SEO content
1.3 Search Engine OptimizationEXERCISE: Writing the SEO content
1.4 Search Engine MarketingTotal Lectures for Unit 5
1.5 Email MarketingUNIT 6 – Customer Relationship Management
1.6 Digital Display Marketing6.1 Introduction to CRM
UNIT 2 – Introduction to New Age Media Marketing6.3 CRM models
2.1 What is Digital MarketingEXERCISE: CRM strategy
2.2 Digital vs. Real MarketingTotal Lectures for Unit 6
2.3 Digital Marketing ChannelsUNIT 7 – Social Media Marketing
2.4 Types of Digital Marketing (Overview)7.1 Understanding Social Media Marketing
– Internet Marketing7.2 Social Networking (Facebook, Linkedin, Twitter, etc.)
– Social Media Marketing7.3 Web analytics – levels
– Mobile Marketing7.4 Modes of Social Media Marketing
Total Lectures for Unit 2– Creating Facebook Ads
UNIT 3 – Creating Initial Digital Marketing Plan– Optimization of Instagram profiles
3.1 Content management– Business tools on LinkedIn
3.2 SWOT analysis: Strengths, Weaknesses, Opportunities, and Threats– Creating business accounts on YouTube
3.3 Target group analysis– E-mail marketing plan
EXERCISE: Define a target groupUNIT 8 – Digital Marketing Budgeting
Total Lectures for Unit 38.1 Resource planning
UNIT 4 – Marketing using Web Sites8.2 Cost estimating
4.1 Web design8.3 Cost budgeting
4.2 Optimization of Web sites8.4 Cost control
4.3 MS Expression Web

BCA digital marketing course duration: 3 years (6 semesters).

After successfully completing the course for BCA in digital marketing, students will be able to:

  • Interpret digital marketing methods, preferences of digital consumers, and their behaviors.
  • Explore different search engine optimization methods for digital marketing analysis.
  • Evaluate the importance of integrated marketing campaigns that include SEO, Paid Search, Social Media, Mobile, Email, Display Media, and Marketing Analytics.
  • Acquire knowledge of the latest digital practices for social media marketing and promotions.
  • Differentiate between various technologies used in Digital Marketing.
  • Formulate strategies for building organizational competency through digital marketing practices and cost considerations.

BBA In Digital Marketing Syllabus

ModuleBBA digital marketing syllabus subjects
Module 1: Introduction to Digital Marketing– Concept, Significance, Nature, Scope
– Application of Digital Marketing
– Stages of Digital Marketing
– Impact on Society and Business
– Digital Vs Traditional Marketing
Module 2: Digital Marketing Environment and Strategy– Digital Micro Environment
– Different Components
– Market Place
– Customer Online
– Buyer Behavior
– Competitors
– Suppliers
– Digital Macro Environment
– Social Factors
– Legal Factors
– Technological Issues
– Economic and Political Issues
– Digital Marketing Strategy and Scope
– Integrated Digital Marketing
– Channel Marketing Strategy
– Internet Marketing Mix
– Strategy Formulation
Module 3: Digital Marketing Mix and Website Development– Digital Marketing Mix
– Product
– Price
– Promotion
– Place
– Website Development
– Identification of Website Types
– Selection of Template
– Editing Website
– Content Writing
– Publishing Website
Module 4: Google AdWords and Online Advertising– AdWords Overview
– Introduction and Signup
– Concepts of Display Ads, Video Ads, Shopping Ads
– Quality Score
– Cost Per Click (CPC)
– Bidding Strategies
– Click-Through Rate (CTR)
– Impression
– Enhanced Cost Per Click (ECPC)
– Keywords and Automated Bidding
– Cost Per Acquisition (CPA)
– Cost Per Mille (CPM)
– Cost Per View (CPV)
– Viewable Cost Per Mille (VCPM)
– Ad Groups
– Location Targeting
– Manual Bidding
– Campaign Types (Search, Display, Video)
Module 5: Content Management and Email Marketing– WordPress (Content Management System)
– Login and Dashboard
– Plugin Installation
– Using Widgets
– Page Creation
– Roles of Users (Admin, Editor, Contributors)
– WordPress Integration Process
– MailChimp Account Design and Development

BBA digital marketing course duration: 3 years (6 semesters).

This degree program offers industry-relevant electives, such as search engine optimization, social media, influencer marketing, and more. The field of Digital Marketing is known to offer some of the highest-paid job roles, and BBA graduates have the opportunity to pursue various roles such as E-commerce Manager, Business Strategist, SEO Manager, Business Analyst, and Data Analyst.

By completing the BBA digital marketing course degree, students will be able to:

  • Gain knowledge of digital consumer behavior
  • Develop digital marketing plans
  • Determine relevant metrics to measure and boost business growth
  • Learn and apply emerging technologies
  • Acquire a comprehensive understanding of popular digital tools and technologies

Syllabus For Digital Marketing In Diploma

Course TitleSubjects in Diploma digital marketing syllabus
English For Communication-IGeneral communication skills and language proficiency.
Introduction to Digital MarketingBasic concepts, significance, nature, scope, and impact of digital marketing.
Entrepreneurship DevelopmentBasics of entrepreneurship and its role in digital marketing.
Content Marketing and Copywriting (Practical)Practical skills in content creation and copywriting for digital marketing.
Affiliate Marketing & Email Marketing (Practical)Practical skills in affiliate marketing and email marketing strategies.
Advanced AdWords & PPC (Practical)Practical skills in Google AdWords, pay-per-click advertising, and campaign optimization.
Communication Skills In English-IIAdvanced communication skills in English.
E-Commerce & General InformaticsIntroduction to e-commerce and general informatics related to digital marketing.
Social Media MarketingStrategies and techniques for effective social media marketing.
Advanced Search Engine Optimization (Practical)Practical skills in advanced SEO techniques and strategies.
Google Analytics & Tag Manager (Practical)Practical skills in using Google Analytics and Tag Manager for data analysis and tracking.
WordPress Design and Development (Practical)Practical skills in designing and developing websites using WordPress.
Internship/Industrial Training ReportReal-world experience and reporting on digital marketing tasks and projects.

Diploma digital marketing course duration: 6 months to 1 year

The field of digital marketing is experiencing tremendous growth in the current era. A diploma in digital marketing can equip individuals with the necessary skills to promote products and services digitally, with various specializations available such as SEO, SEM, SMM, and Content Marketing.

Due to the increasing demand for digital marketing in the market, pursuing a short-term diploma course can be highly beneficial, with programs lasting from 3 months to 1 year.

This course can be pursued by students who have completed 10th grade, undergraduates after 12th grade, or postgraduates after graduation from a recognized university.

The diploma course offers students the opportunity to learn new skills such as content writing, SEO, and social media marketing, while also developing their unique digital marketing strategy. The industry has been identified as one of the most versatile and booming fields in the world, with various specializations available for students to pursue.

A diploma in digital marketing offers various specializations for students to choose from, and some of the popular specializations available include: 

  • Digital Content Marketing
  • Diploma in Social Media Marketing
  • Digital Marketing Strategies
  • SEO Specialization
  • Specialist Diploma in Digital Design and Marketing
  • Content Management/Marketing
  • Professional Diploma in Digital Marketing
  • PG Diploma in Digital Reinvention
  • Diploma Specialization in Digital Marketing and E-commerce Creation
  • UG Diploma in Digital Marketing
  • Technical Diploma in Digital Marketing
Digital Marketing Training In Pune

Google Digital Marketing Course Syllabus

The free Interactive Advertising Bureau-accredited course provides a foundation in digital marketing. The Google Digital Marketing Course covers a wide range of topics and skills related to digital marketing. Once the course is finished, learners can download their digital marketing certificate from the Google Fundamentals of Digital Marketing course landing page.

Number of modules: 26

What You’ll Learn: 

  • Search Engine Optimization (SEO): Understanding how to optimize your website and content to rank higher in search engine results.
  • Pay-Per-Click Advertising (PPC): Learning how to create and manage effective PPC campaigns using platforms like Google Ads.
  • Display Advertising: Understanding how to create and run display ads on various platforms.
  • Social Media Marketing: Learning how to use social media platforms like Facebook, Instagram, Twitter, and LinkedIn to promote your business.
  • Content Marketing: Understanding how to create valuable content that attracts and retains a clearly defined audience.
  • Email Marketing: Learning how to create effective email campaigns to reach out to your customers and prospects.
  • Mobile Marketing: Understanding how to optimize your website and content for mobile devices and how to create mobile-specific campaigns.
  • Analytics: Learning how to measure and analyze the performance of your digital marketing campaigns using tools like Google Analytics.

Related: Complete guide to getting digital marketing internships

Must Read Digital Marketing Books

Reading is one of the fastest ways to learn. So, to master your digital marketing skills, check out this list of the best digital marketing books you should read:

1. Influence: The Psychology of Persuasion by Robert Cialdini

Influence The Psychology of Persuasion by Robert Cialdini

About: Get insights into the principles of influence and persuasion that can be applied in digital marketing.

2. Contagious: Why Things Catch On by Jonah Berger

Contagious Why Things Catch On by Jonah Berger

About: Explore the psychology of virality and provides insights into creating content that resonates with audiences.

3. The Art of SEO by Eric Enge, Stephan Spencer, and Jessie Stricchiola

The Art of SEO by Eric Enge, Stephan Spencer, and Jessie Stricchiola

About: Get a comprehensive guide to search engine optimization (SEO), covering both technical and creative aspects.

4. Epic Content Marketing by Joe Pulizzi

Epic Content Marketing by Joe Pulizzi

About: This book offers strategies for creating compelling content that attracts and retains audiences and can be applied across various digital marketing channels.

5. Don’t Make Me Think by Steve Krug

Don’t Make Me Think by Steve Krug

About: Find insights into user experience (UX) design and offers practical tips for creating websites and digital content that are intuitive and user-friendly.

6. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

About: This book provides a framework for social media marketing and offers insights into creating content that resonates with audiences on various social media platforms.

7. Digital Marketing Handbook by Shivani Karwal

Digital Marketing Handbook by Shivani Karwal

About: Get a comprehensive overview of digital marketing, covering various topics such as SEO, social media marketing, email marketing, and content marketing.

Most Important Digital Marketing Skills To Learn In 2024 

We’ve created a list of comprehensive skills essential for digital marketers to stay competitive and succeed in 2024 and beyond.

1. Data Analysis

The ability to analyze data from various digital marketing channels and platforms is crucial to making informed decisions and optimizing campaigns.

2. Artificial Intelligence (AI)

As AI continues to play an increasingly significant role in digital marketing, marketers who can understand and leverage AI will have a competitive advantage.

3. Voice Search Optimization

With the rise of voice assistants like Alexa and Google Home, optimizing content for voice search is becoming more important.

4. Video Marketing

Video is a highly engaging form of content that can be used to attract and retain audiences across various digital marketing channels.

5. Personalization

Delivering personalized experiences to customers and prospects is becoming increasingly important in digital marketing and requires skills in data analysis, automation, and AI.

6. Conversion Rate Optimization

The ability to optimize conversion rates through testing and experimentation is crucial to maximizing the return on investment (ROI) of digital marketing campaigns.

7. Social Media Advertising

With the continued growth of social media platforms, the ability to create and manage effective social media advertising campaigns is becoming more important.

8. Mobile Optimization

As more people use mobile devices to access the internet, optimizing content and campaigns for mobile is crucial to reaching and engaging audiences.

Average Fees for Digital Marketing Courses

Due to the growing popularity of digital marketing in India, there are multiple courses to choose from. Here’s an aggregated average fee range for different types of courses:

Course TypePrice Range
Online digital marketing courses feesINR 2,000 – INR 15,000
BootcampsINR 10,000 – INR 50,000
Certificate ProgramsINR 20,000 – INR 75,000
Diploma ProgramsINR 50,000 – INR 2,00,000

GrowthAcad offers competitive prices for comprehensive courses, along with prominent certifications that can help students get a lucrative salary package and a successful career in the field.

How Much Do You Get Paid For Digital Marketing?

As almost every business and industry needs digital marketing, there are multiple opportunities to earn, including freelancing and building a lucrative career in the field as an executive, manager, and even consultant. 

According to Glassdoor, the average salary for digital marketing in India is INR 45,000, and the top companies hiring employees in this field include giants like Tata Consultancy Services, Accenture, and Cognizant Technology Solutions.

What makes GrowthAcad’s digital marketing training program the right choice

At GrowthAcad, the practical assignments that we offer in our internet marketing training course allow our students to experience the working of each tool in a live project setting.

Throughout the course, we provide access to the right set of tools and online platforms to test your learning. Upon completion of the practical assignments, we will present you with the outcomes of every strategy you have worked on.

growthacad training

We can also help you understand which stream of digital marketing is best suited for you and guide you on how to pursue a career in it based on the results of your practical campaigns.

Here are some of the reasons that make GrowthAcad the right digital marketing training program for you:

1. Experienced and qualified Instructors

GrowthAcad’s training program has experienced and qualified instructors who have extensive knowledge and practical experience in the digital marketing industry.

2. Comprehensive curriculum

The training program’s syllabus covers a wide range of topics related to digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and more.

3. Hands-on learning

Our training program provides hands-on learning opportunities, giving students a chance to apply their knowledge in real-world situations.

4. Industry-recognized certifications

GrowthAcad’s training program provides industry-recognized certifications upon completion, which can boost the employability of students and demonstrate their competence in digital marketing.

5. Career support

GrowthAcad offers career support services, such as job placement assistance, resume building, and networking opportunities, to help students launch their careers in digital marketing.

Faqs of digital marketing syllabus

1. What is the average salary of a digital marketer?

According to Glassdoor, the average salary of a digital marketer is INR 45,000.

2. What subjects should I take for digital marketing?

Some of the important subjects to consider taking for digital marketing are marketing, communications, statistics, web design, social media, and search engine optimization (SEO).

3. Does GrowthAcad’s digital marketing course provide practical learning and examples?

Yes, GrowthAcad’s digital marketing course provides practical learning, enabling you to understand the industry.

4. How to choose the right digital marketing training program for you?

To choose the right digital marketing training program for you, consider the curriculum, instructor’s qualifications, hands-on experience, industry-recognized certifications, career support, and reviews. Start your digital marketing journey with GrowthAcad now!

5. Does GrowthAcad’s provide offline digital marketing classes?

Yes, GrowthAcad offers digital marketing training programs in Pune and Nagpur. If you’re from any of these locations, get in touch with our experts.


Article by
Harshit Gupta 
Harshit Gupta is a digital marketing specialist and growth marketer with over 9 years of experience in the industry. He is the founder of GrowthAcad, where he and other mentors have trained 10,000+ students in the past 5 years.
Harshit started his digital marketing journey with a startup called Hash & Karma, a performance-based digital marketing agency, where he scaled the company from zero to 50 clients in just two years. Connect him over LinkedIn & Twitter.

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