MBA in Digital Marketing: Career Options In India [2024]

Every year almost three lakh students graduate with an MBA degree and only 10% of them get a decent-paying job. However, the digital marketing industry is expected to grow at an 11.1% rate, giving you better career opportunities that will align with the future. 

If you are about to complete your MBA in digital marketing or are already an MBA graduate, here are some digital marketing careers you can try with minimal upskilling.  

Top 6 Digital Marketing Career Paths For MBA Graduates

Here are some popular options in digital marketing you can explore after completing your MBA. 

1. Digital Marketing Manager

Digital Marketing Managers are the masterminds behind a company’s online presence. They oversee all digital marketing efforts, from crafting strategic plans to analyzing data and ensuring campaigns meet the goals. 

  • What do Digital Marketing Managers Do?
    • Develop and implement digital marketing strategies
    • Manage budgets and resources for online campaigns
    • Oversee various digital channels like social media, email marketing, and SEO
    • Analyze data and track campaign performance
    • Lead and motivate a team of digital marketing specialists
  • Skills Required
    • Strong understanding of digital marketing channels
    • Excellent analytical and problem-solving skills
    • Budget management expertise
    • Communication and leadership skills
    • Project management skills
  • Average Salary In India: The average salary in India is around ₹11.6 lakhs per annum.
  • Skills You Can Utilize From  MBA

These are some MBA learnings you can showcase while applying for this role.

  • Marketing principles and strategies
  • Consumer behavior and market analysis
  • Business planning and budgeting
  • Leadership and team management

Whether you have an MBA or not, if you want a digital marketing course that comes with placement guarantee, Our Pune Digital Marketer classes is for you. This will help you get practical learning experience and placement assistance after course completion.

2. SEO consultant  

SEO specialists help online businesses (B2B, SaaS, local, international brands) generate more traffic and leads through SEO strategies.

What do SEO Consultants Do?

  • Analyze websites and develop strategies to improve search rankings
  • Conduct keyword research and optimize content
  • Perform technical SEO audits and recommend improvements
  • Develop link-building strategies
  • Monitor and report on SEO performance metrics

Skills Required

  • In-depth understanding of search engine algorithms and ranking factors
  • Capable of understanding business end goals and aligning them with SEO strategy
  • Proficiency in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
  • Understanding of technical SEO (crawling, indexing, rendering, and ranking)
  • Basic understanding of web development and coding

Avarage Salary In India: SEO Manager salaries in India typically range from ₹3 lakhs to ₹16 lakhs per year. The average annual salary is around ₹9 lakhs.

2. Brand Manager 

Whereas Digital Marketing Managers handle the overall online strategy, Brand Managers focus on building and managing a brand’s identity and image across all digital platforms. They’re the person behind a brand’s voice and message to ensure it resonates with the target audience.

What do Digital Marketing Managers Do?

  • Develop and manage the brand strategy for digital channels
  • Craft compelling brand messaging and storytelling
  • Oversee brand voice and consistency across platforms
  • Manage brand assets like logos and brand guidelines
  • Collaborate with marketing teams on brand campaigns

Skills Required

  • Strong understanding of branding principles
  • Excellent communication and storytelling skills
  • Creative thinking and marketing savvy
  • Project management and organizational skills
  • Data analysis to understand brand perception

Avarage Salary In India: Brand Mangers in India earn an average salary of ₹18 lakhs per annum. But the numbers can vary between to 3.3 to 30 lakhs. 

Skills You Can Utilize From  MBA

These MBA learnings can be helpful to land a perform the job of a brand manager. 

  • Marketing principles and brand positioning
  • Consumer behavior and understanding target markets
  • Business communication and storytelling
  • Strategic planning and campaign development
  • Project management and budget allocation

3. Content Marketing Manager

Content Marketing Managers are the strategists behind creating and distributing valuable, engaging content that attracts and retains customers.

  • What do Digital Marketing Managers Do?
    • Develop and implement a content marketing strategy
    • Create or oversee the creation of high-quality content. This includes formats like blog posts, videos, or infographics
    • Content distribution on different channels, including social media, email marketing, and more
    • Analyze content performance and optimize content strategy
    • Stay updated on content marketing trends
  • Skills Required
    • Strong understanding of content marketing principles
    • Excellent writing and editing skills
    • Content strategy and planning expertise
    • SEO knowledge and content optimization skills
    • Analytical skills to measure content performance
  • Average Salary In India: Content marketing managers get paid anywhere between ₹ 4.2- 23 lakhs per annum. Making the average around ₹ 13.5 LPA. 
  • Skills You Can Utilize From  MBA

These MBA learnings can be carried forward for a content market’s role.

  • Marketing principles and customer insights
  • Understanding of buyer personas and target audiences
  • Communication and storytelling skills
  • Project management and content calendar development
  • Analytical skills to measure content ROI (Return On Investment)

4. Social Media Marketing Manager

Social media managers are mainly responsible for crafting engaging content, managing social media communities, and using social media channels to meet marketing goals. 

  • What do Digital Marketing Managers Do?
    • Develop and implement social media marketing strategies
    • Content creation and management for social media
    • Social media community management, like posting and engaging  with followers
    • Social media performance analysis
    • Run social media advertising campaigns
  • Skills Required
    • Through knowledge of social media platforms and algorithms
    • Excellent content creation and social media writing skills
    • Community management and social media engagement expertise
    • Data analysis and social media listening skills
    • Paid advertising experience (a plus)
  • Average Salary In India:  The average salary is around ₹ 8.8 lakhs per annum, but it can go up to ₹ 13 lakhs as well. 
  • Skills You Can Utilize From  MBA

These are some MBA learnings helpful to social media marketing managers.

  • Marketing principles and understanding customer behavior
  • Communication and storytelling skills for engaging content
  • Project management and budget allocation for campaigns
  • Analytical skills to measure social media ROI
  • Strategic thinking to align social media with marketing goals

👉 Digital marketing project ideas for students

5. E-commerce Manager

E-commerce managers are responsible for managing the overall aspects of a business’s e-commerce operations. Their aim is to enhance customer experience and drive better sales. 

  • What do Digital Marketing Managers Do?
    • Develop and manage e-commerce strategies
    • Manage online product listings and inventory
    • Oversee website optimization and user experience
    • Analyze website traffic and customer data
    • Manage online marketing campaigns for the e-commerce store
  • Skills Required
    • Strong understanding of e-commerce best practices
    • Product management and inventory control skills
    • Digital marketing and SEO knowledge
    • Data analysis and customer behaviour expertise
    • Project management and budget allocation skills
  • Average Salary In India: On an average e-commerce managers in India get paid around ₹ 11.1 lakhs per annum
  • Skills You Can Utilize From  MBA

MBA can equip you with these skills that are helpful to an e-commerce manager. 

  • Marketing principles and understanding customer buying journeys
  • Business planning and budgeting for online stores
  • Operations management and supply chain knowledge
  • Analytical skills to measure e-commerce performance
  • Leadership skills to manage e-commerce teams

6. Marketing Consultant 

Marketing consultants mainly help businesses to identify target audiences and develop marketing campaigns that align with them. 

  • What do Digital Marketing Managers Do?
    • Analyse client’s marketing needs and challenges
    • Develop and recommend customised marketing strategies
    • Implement marketing campaigns and projects
    • Track campaign performance and provide ongoing recommendations
    • Stay updated on the latest marketing trends
  • Skills Required
    • Strong understanding of various marketing disciplines
    • Excellent analytical and problem-solving skills
    • Communication and presentation skills for client interaction
    • Project management and budget management expertise
    • Quick learning and adapting to new trends
  • Average Salary In India: The average salary of a marketing consultant’s role in India is around  ₹ 11.8 lakhs per annum.
  • Skills You Can Utilise From  MBA

Go through these MBA learnings to become a marketing consultant. 

  • Marketing principles and developing holistic marketing strategies
  • Market research and analysis skills
  • Business communication and presentation skills
  • Strategic planning and project management expertise
  • Problem-solving skills to tackle complex marketing challenges

What are the steps To land a digital marketing job after MBA?

An MBA usually covers a lot of skills that can be used in high-paying digital marketing jobs. You just need to present them the right way to land the job you want. Here’s the  step-by-step process of how you can achieve that:

1. Customise your resume and cover letter

Don’t use a generic resume! Research companies you’re interested in and highlight skills relevant to their specific needs.
For example look at this job posting for the role of a brand manager in a pharma company. Look for keywords like these and while building your resume and cover letter put them in a way that they get noticed. 

You don’t have to include the skills you don’t have but include the ones you don’t have but can learn fast. 

Also, numbers are a great way to present your achievements. So, in your cover letter, add sentences like “Increased website traffic by X%” or whatever aligns with your skills and the job requirements.

2. Have a strong online presence

Consider LinekdIn as your professional online portfolio where you can showcase  your skills and experience. An attractive number of following can be a game changer. 

Here’s an example of my LinkedIn profile that helps me build my personal brand:

Do engage with with industry leaders and communities to get noticed by the right people and also tro stay updated with the whereabouts. 

3. Get experience

If you are a complete fresher, start with an internship in any digital marketing role. You can also take up freelance projects to diversify your portfolio and build a strong network. 

If both don’t work, try offering your digital marketing expertise to non-profit organizations to gain experience and build your resume.

4. Network

Connect with alumni from your MBA program. There’s a good chance of them having valuable insights and connections in the digital marketing field. 

Along with that, attend industry events and conferences. There, you can network with professionals, learn about current trends, and explore potential job opportunities.

You can also use LinkedIn groups or online communities to connect with digital marketing professionals.

Fore xample, search ‘digital marketing’ on LinkedIn and choose Groups filter to see possible communities where you can join and network with other marketers:

5. Prepare well for the interview

The very first thing you should do is research about the company as well as the role you are applying for. You can then move onto preparing  for common interview questions and anticipate questions specific to the digital marketing role.

If you are a fresh MBA graduate who has no solid experience to showcase, you must carefully explain how your MBA learnings can be useful for that role.

👉 How to learn digital marketing? (according to 19 experts) 

Specialization Options for MBA Graduates

If you want to increase your chances of landing a digital marketing role after doing an MBA, you can go for a short-term specialization course. 

These can be of great value to convince the employer that you have the skills needed for the role.

Here are some popular specialization courses that are in demand for a range of digital marketing roles.

1. Search Engine Optimization (SEO) Specialist

  • What it is: Learn how to optimize websites and content to rank higher in search engine results, driving organic traffic and leads.
  • Why it’s valuable: SEO is a fundamental aspect of digital marketing, and employers value specialists who can improve a website’s visibility and organic reach.

2. Pay-Per-Click (PPC) Specialist

  • What it is: Learn about paid advertising platforms like Google Ads to reach target audiences and generate qualified leads for your business.
  • Why it’s valuable: PPC can deliver fast results and targeted advertising, making it a valuable skill for companies looking to boost website traffic and conversions.

3. Marketing Analytics Specialist

  • What it is: Learn how to measure and analyze marketing data to understand campaign performance and optimize strategies for better results.
  • Why it’s valuable: Data is king in digital marketing. Businesses need specialists who can translate data into actionable insights to improve marketing ROI (Return On Investment).

👉 Check out our digital marketing courses with placement support:

Final takeaways 

MBA graduates have promising digital marketing career paths leveraging skills like marketing, consumer analysis, communication, and leadership. 

Personalized resumes, networking, gaining experience, and specialized certifications in areas like SEO or analytics can increase job prospects in this growing field.

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