Digital Marketing Career Paths in 2024

Digital marketing career paths and options illustration by growthacad

At GrowthAcad, we have trained more than 10,000 students to learn and become digital marketer professionals. From our experience, we have seen the career paths of our students—going from a complete beginner to a managerial job position.

Also, we have seen digital marketing career paths in different fields such as paid advertisement, SEO, influencer marketing and so on.

I hope this makes us credible enough to put together this guide on possible career paths, skills, and career opportunities in digital marketing.

👉 Learn about our next digital marketing training program in Pune (also available online) and go from complete beginner to job-ready digital marketer. Our students get job and internship assistance after the course completion. (Get a scholarship opportunity when applied now).

Is Digital marketing a good career path in 2023?

Yes, digital marketing is a good career choice in 2024 because many jobs are there for people who choose it. The field is growing fast because many people need it, especially in India, where there are more than 26,000 jobs just for digital marketing experts. There are different kinds of jobs too, like digital marketing, planning, writing content, optimizing social media platforms, and managing projects. This means many different people can find a job they like in this area.

Also, with over 6 billion internet users by 2027, there’s no stopping the growth of this industry, making it a great career path. 

What Does A Digital Marketer Do?

One of the main and core tasks of a digital marketer is to harness the different digital channels for lead generation, brand promotion, and even promoting products or services. They develop, implement, and manage marketing campaigns through a multitude of online channels in a manner that gets to the target audience.

Digital Marketer Job Responsibilities include:

Copywriting and Content Management: Writing convincing web pages, social media, and blog content.

SEO and SEM: Optimization of content so as to acquire the best possible search engine rankings and manage pay-per-click advertisements.

Email Marketing: Design and present electronic mail in dicer groups of individuals with an aim to acquire new customs or solicit purchases from present customers

Social Media Management: Updating status, engaging with followers, and monitoring social media metrics.

Data Analysis: Monitoring campaign metrics analysis and marketing insights generation with the help of various available analytical tools.

Digital Advertising: Planning and implementation of digital ad-serving set-up on Google Ads, Facebook, and LinkedIn.

Collaboration: Working with other departments to align marketing strategies with business goals.

Digital marketing career paths in 2024 (500-1000 words)

1. SEO Specialist

An SEO Specialist optimizes website content for search engines to increase visibility and rankings. This role is crucial for businesses enhancing their online presence and attracting organic traffic. 

  • Years of experience required: 1-3 years
  • Role type: Technical/Analytical

Job responsibilities:

  • Conducting keyword research and optimizing website content for SEO.
  • Look at how websites do with special tools and suggest how to improve them. 
  • Keeping up with the newest trends in SEO and changes Google makes. 
  • Working together with people who make content to ensure they use SEO correctly. 
  • Watching what competitors are doing and learning from them.

Key skills required: 

  • Knows how to use SEO tools (e.g., SEMrush, Ahrefs, Google Analytics)
  • Can problem-solve with analytical thinking
  • Excellent communication and collaboration skills
  • Knowledge of HTML/CSS and website technologies

Average annual salary: ₹4.7 Lakhs

2. Content Marketing Manager

A Content Marketing Manager makes and follows plans for making content to help people know about the brand, connect with people, and get more leads and sales. They take care of making content, sharing it, and checking how well it does in different places.

  • Years of experience required: 3-5 years
  • Role type: Creative/Strategic

Job responsibilities:

  • Creating and managing the content calendar.
  • Watching over making trending content like blog posts, videos, pictures with info, and social media posts.
  • Measure and analyze content performance to refine strategies.
  • Collaborating with SEO specialists to optimize content.
  • Managing content teams and external contributors.

Key skills required: 

  • Strong writing and editing skills
  • Strategic planning and project management
  • Proficiency in content management systems and analytics tools
  • Creativity and ability to produce content for various formats

Average annual salary: ₹14.1 Lakhs

3. Digital Marketing Manager

A Digital Marketing Manager designs and coordinates plans for the sale of products or services from a company on the Internet. They play a very important role in bringing more people who get to know about the brand to bring more visitors to the website and get more leads or customers.

  • Years of experience required: 5+ years
  • Role type: Strategic/Management

Job responsibilities:

  • In charge of all online marketing efforts, like improving search results, email campaigns, social media posts, and online ads.
  • Overall initiation of online brand and product campaign for the enhancement of brand awareness.
  • Measure performance on all digital marketing campaigns and report on them.
  • Management of the Digital Marketing team, working with vendors and agencies.
  • Identifying trends and insights and optimizing spend and performance based on the insights.

Key skills required: 

  • Strong grasp of current marketing tools and strategies
  • Leadership and team management skills
  • Analytical mindset with the ability to generate actionable insights
  • Excellent communication and interpersonal skills

Average annual salary: ₹14.4 Lakhs

4. Social Media Manager

A Social Media Manager takes care of making, picking, and looking after content shared on social media sites. Their goal is to make the organization’s social media popular, talk with people who follow them, and help meet the organization’s marketing targets.

  • Years of experience required: 2-4 years
  • Role type: Creative/Engagement

Job responsibilities:

  • Developing and implementing social media strategy to align with business goals.
  • Making fun posts for social media. 
  • Watching and replying to what customers say on social media. 
  • Checking how well social media posts do and finding ways to make them better. 
  • Working with other groups like marketing, sales, and customer support to keep the brand looking the same everywhere.

Key skills required: 

  • Creativity and excellent communication skills
  • Proficiency with social media platforms and monitoring tools
  • Ability to analyze data and provide insights
  • Strong organizational and time-management skills

Average annual salary: ₹5.4 Lakhs

5. Email Marketing Specialist

In email marketing, a specialist in the field is involved in designing campaigns meant for advertising products or services. They try to make these campaigns better through testing and organizing to reach and interest as many people as possible.

  • Years of experience required: 1-3 years
  • Role type: Technical/Creative

Job responsibilities:

  • Designing and implementing direct email marketing campaigns.
  • Proofreading emails for clarity, grammar, and spelling.
  • Analyzing campaign performance and suggesting improvements.
  • Managing email databases for lead generation.
  • Ensuring emails follow industry policies and best practices.

Key skills required: 

  • Knows email marketing platforms, like Mailchimp and Constant Contact
  • Strong writing and editing skills
  • Knowledge of analytics tools and metrics
  • Attention to detail and creativity

Average annual salary: ₹4.6 Lakhs

6. PPC (Pay-Per-Click) Analyst

A PPC Analyst takes care of and improves the ads you pay for each time someone clicks. They look at data to make changes to how much they bid for ads, the ads themselves, and the pages people go to after clicking, aiming to get the best outcomes.

  • Years of experience required: 1-3 years
  • Role type: Analytical/Strategic

Job responsibilities:

  • Managing, reviewing, and performing daily account responsibilities associated with Google Ads, Bing, and other search platforms.
  • Maintaining and monitoring keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
  • Generating weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
  • Providing recommendations and executing strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search.

Key skills required: 

  • Strong analytical skills and experience with performance metrics
  • Proficiency in PPC platforms like Google Ads and Bing Ads
  • Excellent communication and teamwork skills
  • Ability to manage complex projects and multi-task

Average annual salary: ₹5.2 Lakhs

Job Outlook for Digital Marketing 

The current landscape of digital marketing across the globe is on the rise, as it’s projected to become a USD 55,372 million industry by 2032. Just talking about the Indian market, the growth size of digital marketing is phenomenal with an increase of over 30% in 2023. Due to this increasing demand, it’s projected that digital marketing is set to generate over 8 lakh jobs per year

To better understand how a career in digital marketing can look, check out this trajectory of various fields in the digital marketing sector: 

Digital Marketing Career Trajectory

Skills and Prerequisites to Become a Digital Marketer 

To be a successful digital marketer in today’s world, one needs to possess both technical, creative, and analytical skills. 

1. SEO and SEM Knowledge

Knowing about SEO (making your website show up in search results) and SEM (advertising your website in search results) is key to making your website easy to find. 

2. Content Marketing

Being skilled at producing invaluable, targeted, persuasive content is key. This includes writing blog posts, making videos, creating infographics, and developing a content strategy that supports SEO objectives and brand messaging.

3. Social Media Proficiency

Social media is something that aids in customer engagement, brand building, and driving traffic. Knowledge of creating, curating content, running ads, and analyzing the metrics of social media for re-strategizing for marketing objectives is something that a digital marketer must be capable of doing.

4. Data Analysis

Digital marketing requires analytical reasoning abilities. Marketers need to be comfortable with analytics tools, such as Google Analytics, which aids in interpreting data concerned with website traffic, engagement metrics, and campaign performance, among others. 

5. Design Basics

Not every digital marketer needs to be a great designer, but knowing simple design rules and how to use design programs like Adobe Creative Suite can really help.

6. Email Marketing

Email marketing is still potent in reaching out and engaging audiences from various platforms. Proficiency in creating email campaigns and understanding email automation along with email marketing metrics is key to ensuring that leads are nurtured and converted into customers.

7. Adaptability

Digital marketing as a field is always dynamic with regard to trends, technologies used, techniques, and emerging platforms. It is, therefore, paramount, if not critical, to be up-to-date on these constant changes and strategically adapt appropriately.

8. Strategic Planning

Planning and strategy thinking are other integral parts of successful digital marketing. It includes planning objectives, who the target audiences are, planning for the campaign online, and measuring performance to be able to change strategies where necessary.

The Future of Digital Marketing— Will AI Replace Digital Marketers? 

There’s no doubt that the future of digital marketing is bright, but will job opportunities grow, too, with the threat of AI looming? There’s a lot of speculation that AI will replace digital marketers; however, that’s far from the truth. 

Digital marketing is all about connecting with people, and no matter how advanced AI is, it cannot compare to the emotional and personable intellect of a person. This is probably why, despite the constant growth and advancement of AI, the digital marketing sector is expected to create over 60–65 million new jobs by 2025. That being said, the tasks of digital marketers will change, with the focus shifting to more strategic thinking compared to execution activities.

How Much Do Digital Marketers Make?

Digital marketers make 4.8 Lakhs on average in India. Here’s a breakdown based on the average salary in the top 5 cities: Mumbai, Bengaluru, Pune, Nagpur and Chennai: 

CityAverage Annual Salary
Mumbai₹3.6 Lakhs
Bengaluru₹5.3 Lakhs
Pune₹2.8 Lakhs
Nagpur₹2.4 Lakhs
Chennai₹3.9 Lakhs

Source: AmbitionBox

How Difficult is Digital Marketing?

Digital marketing can be a bit tough because it keeps changing. You need to always be learning and getting used to new tech, places online, and what people like. It asks for a mix of being creative, good at analyzing things, and knowing tech to use different online tools well. The hard part is keeping up with all the new changes, how online rules change, and what people are into. But if you really like marketing and are ready to keep learning and getting better at new skills, this area can be very rewarding with lots of chances to do well.

Become A Digital Marketing Specialist In The Next 3-6 Months

You can become a digital marketing specialist in 3-6 months with our advanced course at GrowthAcad, uniquely enhanced with generative AI. 

This program adopts a practical learning approach, featuring in-depth case studies like Zomato, where you’ll conduct a complete digital marketing audit, gaining insights into effective strategy creation for scaling businesses. 

Through live interaction sessions, dive into Convertkit’s journey from $1.5k to 100k MRR, learning unconventional growth hacking strategies firsthand.

👉 Why enroll in our digital marketing program:

Here are reasons why we stand out as a leading digital marketing training institute in India.

  • Trained 10,150+ students
  • Get an industry-recognized certificate
  • Get free demo classes before you enroll
  • Industry experts with 8+ years of experience
  • Most advanced curriculum (integrated with AI)
  • Highest rated program, 4.8/5 by 900+ students
  • Work on hands-on projects and real case studies
  • Placement (jobs and internships) assistance to students

Have any questions regarding course fees, syllabus, or placement assistance, contact our experts now.


Article by
Harshit Gupta 
Harshit Gupta is a digital marketing specialist and growth marketer with over 9 years of experience in the industry. He is the founder of GrowthAcad, where he and other mentors have trained 10,000+ students in the past 5 years.
Harshit started his digital marketing journey with a startup called Hash & Karma, a performance-based digital marketing agency, where he scaled the company from zero to 50 clients in just two years. Connect him over LinkedIn & Twitter.

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