We have analyzed 9,952 digital marketing jobs in Pune to find out some interesting statistics about the salaries associated with them.
To help you understand the current state of digital marketing jobs in Pune, India.
This jobs report will give you insights about:
- How much does a digital marketer earn in Pune
- Remote job opportunities for digital marketers in 2023
- Top in-demand skills based on job descriptions
- Role of experience in digital marketing in annual salary, and more.
Let’s get started.
Key Takeaways from the Report
- The average annual salary of a digital marketer in Pune is ₹592,762.
- Most digital marketing companies prefer the work-from-home model, as 64.59% of jobs are remote.
- Most jobs are available in the salary range of ₹3-6 lakhs.
- 54% of jobs require a candidate with 4-7 years of experience.
- A Bachelor’s degree is the most preferred qualification for the role.
- The IT sector contributes to 48.33% of the total digital marketing jobs in Pune.
1. What is the salary of digital marketing managers in Pune?
A digital marketing manager in Pune makes ₹592,762 annually on average. We reviewed 15,300 salaries on AmbitionBox to find the average salary of a digital marketing manager and other digital marketing roles in Pune.
The salary also depends on the total experience a marketer has. For example, a digital marketing manager’s average salary with 6 years of experience is more than double of a manager with only 2 years of experience.
- A digital marketing manager with 2 years of experience earns ₹3.4 lakhs annually.
- On the other hand, a digital marketing manager with 6 years of experience makes ₹7 lakhs yearly.
The highest digital marketing average salary in Pune is 25,24,091/ year, offered by Bajaj Auto.
We have created a detailed guide on how to start and grow your digital marketing career which will answer 20+ common questions.
2. What is the best Salary package for Digital Marketing?
The best salary package for digital marketing is ₹592,762/year offered to a digital marketing manager. Their average salary is 3 times more than that of an intern in Pune, Maharashtra.
Digital marketing salary packages depend on your skills and experience. Therefore, you can expect higher packages as your designation and experience grow.
You can start as an intern. The average salary of a digital marketing intern in Pune is ₹180,000/year.
However, with a couple of years of experience, you can transition into a digital marketing executive role with an average salary of ₹250,000 annually.
A digital marketing associate’s average wage in Pune is ₹270,000, while a digital marketing analyst can earn ₹320,000 annually.
The highest packages are reserved for specialist and manager roles. A digital marketing specialist in Pune can draw a salary of ₹408,015/year.
3. Can digital marketing jobs be done remotely?
Yes, digital marketing jobs can be done remotely.
The post-pandemic era has seen a rise in remote jobs. We reviewed 4,005 jobs from LinkedIn and gathered some amazing insights.
Most digital marketing jobs in Pune are remote. Currently, there are 2,587 remote jobs in Pune, i.e., 64.59% of all digital marketing jobs.
However, many companies still want their employees to work from an office. Currently, there are 1,140 on-site jobs for digital marketers, which is 28.46% of the total digital marketing jobs.
Hybrid jobs are not in demand, as seen from the data. Only 6.94% of jobs are hybrid, i.e., 278 out of 4005.
4. 36.99% of digital marketing jobs in Pune offer an average annual salary of ₹3-6 lakhs
We analyzed 6,175 jobs on Naukri.com and found that 64.94% of digital marketing jobs in Pune offer an average annual salary of ₹0-6 lakhs.
20.99% of jobs offer a package between ₹6-10 lakhs.
You can see the complete breakdown of the total number of jobs with respect to the average annual salary here.
As most jobs lie in the ₹0-10 lakhs bracket, there are still 14.06% of jobs in the salary range of ₹10 lakhs to ₹1 crore.
This data proves that digital marketing is a high-paying skill with some of the biggest packages in the market.
5. How many years of experience do you need for digital marketing?
We’ve analyzed 9,952 jobs and found that 54% of digital marketing jobs in Pune require 4-7 years of experience.
15.36% of all jobs require 5 years of experience, which is the most preferred experience range. Candidates with no experience may have a hard time getting hired, with only 0.29% of the total jobs available for them.
Candidates with more than 7 years of experience have more job opportunities as compared to candidates with less than 4 years of experience.
There are 29.48% jobs available for candidates with more than 7 years of digital marketing experience. In comparison, only 16.63% of jobs are for candidates with less than 4 years of experience.
6. What are the most in-demand digital marketing skills of 2023?
The top 10 digital marketing skills based on 6,623 job descriptions are:
1/ SEO: The process of optimizing your website to drive organic traffic from search engines. SEO is an important channel for digital marketers as it helps build an online reputation and generate constant organic traffic through search engines.
2/ Social media marketing: The process of promoting your products and services on social media via paid campaigns. Social media marketing is an essential skill as almost everyone uses social media, and it is easier to find your target audience.
3/ Search engine marketing: Display your products or webpages in search engines when user search for a specific keyword. SEO takes time, whereas SEM can give you instant results with the right targeting.
4/ Google AdWords: An online platform by Google where advertisers can bid to display their ads. A digital marketer must be effective with Google Adwords to get maximum results with a minimum budget.
5/ Google Analytics: A web analytics tool from Google that provides you with user data for your website. It provides comprehensive insights into users, their behavior, the device they used, their region, gender, etc. It is one of the most significant tools for a marketer, as you can track the progress of your paid and organic campaigns.
6/ Marketing management: Includes creating and executing marketing strategies and optimizing campaigns based on the data to achieve business goals. Every digital marketer must be proficient in developing strategies to achieve success.
7/ Pay-Per-Clicks: An advertising activity where an advertiser only pays when a user clicks on their ad. A skilled digital marketer can help businesses get more clicks with low ad spend.
8/ Email marketing: The activity of sending emails to your target audience to develop relationships, build trust, and generate sales. A digital marketer must be able to create, track, and optimize campaigns to achieve business goals.
9/ Campaign management: Plan, execute, and optimize marketing campaigns after proper analysis to ensure the campaigns align with the business goals. A digital marketer must analyze multiple campaigns and optimize them for maximum return on investment.
10/ Display advertising: Type of ads that are shown to users in the form of images, gifs, or videos on websites and applications. As a digital marketer, you must identify which type of ads would bring the best results on what platforms.
Check out our comprehensive syllabus for a complete digital marketing course.
7. What education is needed for digital marketing?
Another interesting finding is that most employers prefer a candidate with a bachelor’s degree as compared to a master’s.
Out of the 775 jobs I’ve analyzed, 69.94% of employers demanded a bachelor’s degree for the role of a digital marketer in Pune.
On the other hand, only 24.46% prefer a master’s degree.
Only 0.52% of employers (4 out of 775) would hire someone that is 10th pass.
8. Which industries hire the most digital marketers in Pune?
In this sample size, we’ve analyzed 3,422 jobs based on the industries. The IT sector contributes to the most number of digital marketing jobs in Pune at 48.33%.
The Pharma sector hires the least number of digital marketers at only 1.08%.
In fact, the bottom 4 sectors only contribute to 6.25% of the total jobs.
Here, you can find a breakdown of the number of jobs and the industries that contributed to them.
Even though media & communication contributed the second-highest number of jobs, it still makes 12.92% of total digital marketing jobs in Pune. It is 1/4th of what IT offers.
Why Join GrowthAcad’s Digital Marketing Course in Pune
There is a lot of competition in the digital marketing industry. However, you can land a high-paying job with the right skills and guidance.
That’s where GrowthAcad comes into the picture.
With GrowthAcad’s best digital marketing courses, you will become one of the top 1% of digital marketers in 2023. GrowthAcad is a top-rated (4.7/5, based on 297 reviews) digital marketing institute in Pune with placement assistance.
Why join GrowthAcad’s digital marketing classes in Pune:
- 100% placement assistance after course completion
- Small batch size of up to 8 students to ensure personal attention
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- Trainers with 10+ years of digital marketing experience
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- Updated with the latest modules like AI for marketing, data analytics, and so on.
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Visit our Pune branch: 04, Deccan Heights, Jangali Maharaj Rd, opp. R Deccan Mall, Pulachi Wadi, Shivajinagar, Pune, Maharashtra 411004
We hope you found some new and interesting insights. We have tried our best to bring you accurate data from credible resources.
Key data sources for this research are:
1. What is the salary of a digital marketing job in Pune?
The average annual salary of a digital marketing executive in Pune is ₹2.5 lakhs/year. A digital marketing manager in Pune can make ₹592,762/year on average.
2. Which industry contributes to the most number of digital marketing jobs in Pune?
IT contributes to the highest number of digital marketing jobs in Pune at 48.33%
3. Does digital marketing require experience?
You can start as a digital marketing intern with zero experience. However, you have better chances of finding a high-paying job if you have more experience. 54% of digital marketing jobs in Pune require you to have 4-7 years of experience.
Harshit Gupta is a digital marketing specialist and growth marketer with over 9 years of experience in the industry. He is the founder of GrowthAcad, where he and other mentors have trained 10,000+ students in the past 5 years.
Harshit started his digital marketing journey with a startup called Hash & Karma, a performance-based digital marketing agency, where he scaled the company from zero to 50 clients in just two years. Connect him over LinkedIn & Twitter.