Social media marketing plays a major role in company branding.
However, consistency is a must to keep your brand in front of your target audience. AI tools are changing the game of creating appealing social media content.
They have been responsible for posting them across multiple platforms regularly and finding what your audience wants to read.
In this guide, we have listed the top 7 AI social media tools that can assist with content generation, sentiment analysis, scheduling posts, generating big data insights, and more.
Top AI Social Media Tools at a glance
| AI Social Media Tools | Best for | Pricing |
| SproutSocial | All-in-one social media management and analytics | Starts from $299 per seat/month billed annually |
| Pictory | Video content creation for social media | Starts from $19 per month |
| Meltwater | Capturing brand mentions across social | NA |
| Predis.ai | Analysing best and worst performing competitor content | Starts from $0/month and then choose $27/month |
| BuzzSumo | Finding valuable influencers to promote brand | Starts from $199/month |
| Canva | Designing social media layouts | Starts from $0/month |
| Let’s Enhance | Image enhancement for social media | Starts free |
How we selected these tools
We have asked our team members to share their favourite AI tools in different categories. For example, all-in-one social media management, content creation apps, automated video making, and more. Each of the selected tools is thoroughly tested by our team to deliver better social media services to clients.
For content creation tools, we might focus on customization, human readiness, and the ability to post content on different channels, etc. Our team first decides on certain features for testing each tool, compares them on an objective basis, and then decides on the final list.
1. SproutSocial
SproutSocial can gather social insights in seconds and help you meet customer expectations faster, making marketing easy and less time-consuming. We have used this tool for responding to our customers faster and ensuring no messages go unread or not responded.
How does SproutSocial help in handling social media?
SproutSocial ensures you don’t waste hours in content planning. It allows easy scheduling and managing of posts for Facebook, Instagram, TikTok, LinkedIn, X, and more with their comprehensive social media calendar, and creates compelling captions to attract more audience and increase view rate.
Plus, you can use it on your website to automate responding to customers and enhance the quality of replies.
Another advantage of SproutSocial is that you get a thorough report on how the post is performing across different channels. For example, engagement rate, post-link clicks, reactions, etc. This insight is useful for businesses to create a good strategy and improve their overall performance.
Standout features
- Schedule and manage posts for Instagram, TikTok, LinkedIn, Threads, Facebook, X, and more with their social media calendar
- Find out the perfect time to post content on different channels automatically.
- Craft captivating captions
- Automate customer queries resolving process
- Collect data on what drives business success and create reports to optimize social media strategy and improve social presence.
Why we love it:
We love the way Sproutsocial AI assistant provides suggestions to modify every post and make it look compelling. It helped us get more views and improved engagement rates.
Pricing: Starting from $299 per seat/month billed annually
2. Pictory
If you want to create compelling videos describing your brand and attracting a huge audience, then Pictory is the best AI tool. In research by Wistia, brands sharing videos get huge engagement rates, but 61% of businesses say time and bandwidth are the main factors for keeping away from creating brand videos, whereas 44% blame lack of resources, team size, and technical ability. Pictory solves this issue by creating professional-looking and engaging brand videos within minutes using AI.
How does Pictory help in handling social media?
Pictory has the power to create videos for social media platforms. If you provide the tool with textual content, it will create professional videos with realistic AI voices, matching visuals, and music with a few clicks.
Not just text to video, but the tool can create videos using URLs or long-form videos to bite-sized videos and add compelling captions.
You can also use Pictory GPT to create video scripts with your prompt as well as generating relevant video automatically.
Standout features
- You can create automatic videos from text, images, blogs and URLs
- Convert long-form videos to short clips to improve engagement on social media
- Add AI voices to videos to make them look like human-created ones
- Generate and add subtitles and captions for videos
- Provides AI tools to write video scripts automatically with your prompts
Why we love it
Pictory has helped us create different videos and increased our customer engagement rate than previous years. It keeps videos short and compelling such that our target audience doesn’t lose patience and move towards the next videos before getting our message.
At times, we also use the tool to create video scripts when our team lacks time, but posting videos on social media is a must to keep in regular touch with our audiences.
Pricing: The starter pack is $19 per month, followed by a $39/month professional pack and a $99/month team pack. For a customized Enterprise pack, you need to talk with the Pictory team.
3. Meltwater
We have been in search of a tool that can help us get insights on our brand performance across multiple media channels, and found Meltwater. It is an all-in-one social intelligence tool that is suitable for social listening and analytics, trend tracking, influencer identification, and more. Meltwater collects data from different online channels like YouTube, WeChat, Twitter, Reddit, and more. This tool is used by 27,000+ customers and is successfully delivering customized reports based on organisational needs and objectives.
How does Meltwater help in handling social media?
Meltwater monitors different social media channels and determines customer sentiment and brand ROI.
It helped us organize our company mentions on different platforms and track performance rates against competitors. Meltwater tracks the impact of all our paid, owned, shared, and earned media efforts.
Besides social media, it also monitors podcasts on a global scale, online news, broadcast, and print media.
Standout features
- Providing accurate customer sentiment analysis that helps in strategy-making
- Automated reporting on a regular basis to receive better insights into your brand performance
- Ensuring powerful customizable alerts for different mentions, comments, likes, etc., on different posts on social channels
- Capable of image recognition and accurate analytics, and effectively export data with their API
- Provides sophisticated boolean search tools
Why we love it
We love it because Meltwater saves our time in checking different social media platforms and seeing what customers are speaking about us or where anyone is mentioning our brand. This tool gives us proper insights on customer desires and needs which helps in making better strategies to attract and improve business performance.
Pricing: You need to contact the team for a price estimate
4. Predis.ai
To reach more audiences, you need to keep track of how your competitors are doing. Predis.ai is a tool that helps you deep dive into the best and worst-performing competitor data and create actionable strategies. Besides this, you get multiple other tasks done by the tool line creating videos and writing and posting bulk social media posts across multiple channels.
How does Predis.ai help in handling social media?
Social media is a great place to improve your brand visibility. We have used Predis.ai mainly to keep track of our competitors’ presence in the market. This helped us in creating better strategies and reaching out to our target audience.
You can use it to get unique ideas to create bulk social media posts in one place and schedule them on multiple platforms.
Standout features
- You can create 15 automated posts per month for free, including short videos and image posts.
- Check the content patterns of your competitors with the tool and use these insights for your next campaign ideas.
- Get reports in hand showing your content performance across social media channels.
- Make eye-catching ad creatives in 19+ languages and with better headlines and captions to engage target audiences and drive click rate.
- Use their AI Meme Generator to add humor to your content and stay longer in the audience’s minds.
Why we love it
We love the tool for its ability to track competitors’ content performance across social media platforms. It gives us better insights into where we need to make corrections and what additions are required in creating better ads and posts to attract our target audiences. Other features of the tool are equally good.
Pricing: You can start with $0/month and then enjoy the lite version for $27/month and the premium version for $49/month. Agencies can purchase a $207/month subscription for unlimited brands.
5. BuzzSumo
Are you willing to use top social media influencers for your branding? BuzzSumo considers different metrics to identify the best social influencers suitable for your branding on different channels like Instagram, Facebook, TikTok, X, etc. Among millions of profiles, the tool successfully helps you find the best one such that you tap into their network and increase your audience base.
How does BuzzSumo help in handling social media?
BuzzSumo helps generate content ideas for different platforms based on high-demanding keywords and trending client questions on online forums. The tool finds the most searched keywords in your industry and helps you create relevant content that connects with your target audience.
Not only keywords the tool searches for customer questions across social media platforms, online forums, and QA sites, and topics trending in the market.
Besides generating content ideas, the tool helps you find influencers for branding, monitors brand mentions on different platforms, tracks competitors, creates alerts for influencer posts, and more.
Standout features
- You can find influencers who are most likely to share your content
- Monitor brand mentions at the right time so that you don’t miss out on the posts
- The tool notifies you whenever someone clicks on the link and helps you monitor the organic growth rate
- It assists in creating data-powered content that resonates with your target audience and industry
Why we love it
We love BuzzSumo because it helped us find relevant influencers for marketing our brand. The best part is these influencers have a technical background and previously shared content on digital marketing. They also have a huge tech client base which helped us tap into their network and increase our audience.
Pricing: Starts from $199/month for marketers, $299/month for PR agencies, $499/month for large brands and agencies, and $999/month for enterprises
6. Canva
If you want to create beautiful visual content in seconds, Canva is the best AI tool for content creators. It provides hundreds of templates and social media layouts for Facebook, Instagram, Twitter, and other channels. With its AI features, graphic designing has become simple and efficient.
How does Canva help in handling social media?
Canva provides templates that make your social media posts look attractive and engaging. Its AI-powered tools, like Magic Write, can generate copy in your brand voice, and Magic Edit can transform brand photos.
Standout features
- Edit photos and videos for social media platforms and add graphs and charts whenever needed
- Create marketing elements like logos, posters, flyers, websites, stickers, and more
- Create 30-second visually appealing reels with Canva AI tools to boost social media reach
- Get templates for all big holidays and local celebrations, available in any language.
- Use Magic Switch to expand your design into a whiteboard, change its format, and transform the dimensions of social graphics, and use Translate to instantly change the design language
Why we love it
We love Canva because it allows our whole team to contribute to designing our brand posts for social media. Also, it saves our time in making posters, invites, and cards with Canva’s ready-to-print designs.
Pricing: Starts at $0/month
7. LetsEnhance
Many times photos aren’t of good quality, and you don’t have opportunities to take the same picture twice. LetsEnhance can save you. This tool can increase image resolution and improve quality, fix pixelation and blurriness, correct colors and lighting, and remove JPEG artifacts. It ensures you create photos that drive business sales and win audience hearts.
How does LetsEnhance help in handling social media?
LetsEnhance creates high-quality brand images from low-resolution and blurry images to share on social media. It also has AI tools that create 4K images with your prompts and can be enlarged up to 500 MP.
Standout features
- You can upscale pictures up to 16 times and still maintain a high resolution of 4K, HD, and beyond that
- Professionals can resize images, make them small, clean, and ready to use for the web and print media
- It can turn text into eye-catching and unique AI-generated art in seconds
- You can also repair iPhone photos with this tool
Why we love it
We love LetsEnhance because it helps our team use any photo for social media posts. The tool removes all kinds of glitches, from blurriness, and color correction, to resolution errors and more.
Pricing: Start with a free pack and then proceed to $9/month, $24/month, and $34/month
Can AI replace social media marketing experts?
No, AI cannot replace social media marketing experts. You can use them to gather customer and brand insights, create different content for social media channels, schedule posts, and manage workflows efficiently.
However, to create good content, you need to understand the branding criteria, choose your target audience, put the appropriate prompt, and more. AI won’t work without you instructing the machine on what it should do.
Therefore, before using AI for social media marketing you must first learn about it in depth for better strategy making and effective marketing results.
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