14 Most Useful AI Digital Marketing Tools

Almost every day, a new AI tool is emerging in the market for digital marketers. 

This can create confusion about which tools to use and which ones to avoid. 

To clarify, we have created this list of AI digital marketing tools (both free and paid) and explained how each one can assist you in your daily digital marketing activities.

1. Perplexity AI

What it does:

Perplexity AI is an advanced conversational AI tool designed to streamline research and content generation, combining features of a search engine with AI-driven insights.

How digital marketers can use this tool:

• Conduct comprehensive market research and competitor analysis.
• Generate unique content ideas tailored to specific audiences.
• Optimize content for SEO by identifying relevant questions and keywords.

Key features:

• Real-time information retrieval with citations.
• Ability to engage in back-and-forth dialogues for clarification.
• Multi-source synthesis for comprehensive answers.

What traditional work it replaces:

Manual research and data gathering processes.

Pricing and plans:

Free tier available; paid plans (Perplexity Pro) start at $20/month.

2. Claude AI

What it does:

Claude AI is a powerful conversational agent that excels in natural language understanding and generation, suitable for various marketing applications.

How digital marketers can use this tool:

• Create personalized marketing messages and campaigns.
• Automate customer service interactions through chatbots.
• Analyze customer feedback and sentiment for improved strategies.

Key features:

• Human-like conversational capabilities.
• Integration with other tools for enhanced functionality.
• Support for multi-step tasks to streamline workflows.

What traditional work it replaces:

Manual customer service interactions via email or phone.

Pricing and plans:

Custom pricing based on usage; contact for details.

3. Adobe Photoshop

What it does:

Adobe Photoshop is a leading graphic design software that allows users to create and edit images with precision.

How digital marketers can use this tool:

• Design visually appealing graphics for social media and websites.
• Edit product photos to enhance visual appeal.
• Create marketing materials such as brochures and flyers.

Key features:

• Advanced photo editing tools.
• Extensive library of templates and design elements.
• Integration with other Adobe Creative Cloud applications.

What traditional work it replaces:

Manual graphic design processes using less sophisticated software.

Pricing and plans:

Plans start at $20.99/month with various subscription options available.

4. Napkin AI

What it does:

Napkin AI is an innovative tool that helps marketers brainstorm ideas and create content quickly using AI-generated suggestions.

How digital marketers can use this tool:

• Generate content outlines and drafts rapidly.
• Brainstorm creative ideas for campaigns or products.
• Collaborate with team members on content development in real-time.

Key features:

• User-friendly interface for quick idea generation.
• Integrates with various writing tools for seamless workflow.
• Supports multiple formats, including blogs, ads, and social media posts.

What traditional work it replaces:

Time-consuming brainstorming sessions and manual drafting processes.

Pricing and plans:

Free version available; premium plans start at $15/month.

5. HubSpot AI

What it does:

HubSpot AI integrates artificial intelligence into its CRM platform, enhancing marketing automation, lead management, and customer engagement.

How digital marketers can use this tool:

• Automate email marketing campaigns based on user behavior.
• Analyze customer data to improve targeting strategies.
• Use chatbots to engage visitors on websites in real-time.

Key features:

• Comprehensive CRM capabilities with AI enhancements.
• Predictive analytics for lead scoring and segmentation.
• Customizable workflows for automated marketing tasks.

What traditional work it replaces:

Manual lead management and email campaign scheduling processes.

Pricing and plans:

Free tier available; paid plans start from $50/month depending on features selected.

6. Surfer SEO

What it does:

Surfer SEO is an optimization tool that helps users enhance their web content based on data-driven insights to improve search engine rankings.

How digital marketers can use this tool:

• Analyze top-performing pages to identify effective keywords.
• Generate optimized content outlines based on SERP data.
• Monitor keyword performance over time to adjust strategies accordingly.

Key features:

• SERP analysis tools for keyword evaluation.
• Content editor with real-time optimization suggestions.
• Competitor analysis features for strategic planning.

What traditional work it replaces:

Time-consuming manual SEO audits of web pages.

Pricing and plans:

Plans start at $59/month with a free trial option available.

7. NeuronWriter

What it does:

NeuronWriter is an AI-powered writing assistant that focuses on creating SEO-friendly content tailored to specific audiences and topics.

How digital marketers can use this tool:

• Draft high-quality blog posts optimized for search engines.
• Analyze competitor content to identify gaps in the market.
• Generate topic ideas based on trending keywords and user queries.

Key features:

• SEO optimization suggestions integrated into the writing process.
• Content scoring system to evaluate quality before publishing.
• Collaboration tools for team editing and feedback.

What traditional work it replaces:

Manual content creation processes without data-driven insights.

Pricing and plans:

Plans start at $29/month with a free trial available.

8. Hootsuite

What it does:

Hootsuite is a social media management platform that allows users to schedule posts, track engagement, and analyze results across various platforms.

How digital marketers can use this tool:

• Schedule social media posts in advance for multiple accounts.
• Monitor brand mentions across different channels in real-time.
• Analyze social media performance metrics to refine strategies.

Key features:

• Multi-platform scheduling capabilities.
• Analytics dashboard for performance tracking across channels.
• Team collaboration tools for managing accounts collectively.

What traditional work it replaces:

Manual posting and tracking of social media engagement metrics.

Pricing and plans:

Plans start from $19/month with a free trial available.

9. Grammarly

What it does:

Grammarly is an AI-powered writing assistant that helps improve grammar, punctuation, and style in written communication.

How digital marketers can use this tool:

• Edit marketing copy for clarity, correctness, and engagement.
• Ensure brand voice consistency across all communications.
• Enhance overall writing quality before publication through suggestions.

Key features:

• Real-time grammar checking with contextual suggestions.
• Style enhancement recommendations tailored to audience needs.
• Plagiarism detection feature to ensure originality in content.

What traditional work it replaces:

Manual proofreading processes by editors or writers.

Pricing and plans:

Free basic version; premium plans start at $12/month when billed annually.

10. Brand24

What it does:

Brand24 is a social listening tool that monitors online mentions of brands across various platforms in real time, providing valuable insights into public perception.

How digital marketers can use this tool:

• Track brand mentions across social media channels effectively.
• Analyze sentiment around the brand or products to inform strategy adjustments.
• Identify influencers discussing the brand online for potential collaborations.

Key features:

• Real-time notifications of brand mentions across the internet.
• Sentiment analysis tools to gauge public opinion on topics or campaigns.
• Data exporting capabilities for reporting purposes to stakeholders.

What traditional work it replaces:

Manual monitoring of brand mentions across the internet or social media platforms.

Pricing and plans:

Plans start from $49/month with a free trial option available.

11. Trello

What it does:

Trello is a project management tool that uses boards, lists, and cards to help teams organize tasks visually, enhancing collaboration among marketing teams.

How digital marketers can use this tool:

• Organize marketing campaigns into manageable tasks using boards.
• Collaborate with team members through comments, attachments, and due dates.
• Track progress visually to ensure deadlines are met efficiently.

Key features:

• User-friendly drag-and-drop interface for task management.
• Integration with other productivity tools like Slack or Google Drive.
• Customizable boards tailored to specific projects or workflows.

What traditional work it replaces:

Manual task tracking using spreadsheets or emails.

Pricing and plans:

Free version available; business class starts at $10/month per user when billed annually.

12. Canva

What it does:

Canva is a graphic design platform that enables users to create visually appealing designs effortlessly using templates or custom designs.

How digital marketers can use this tool:

• Design social media graphics, presentations, infographics, or marketing materials easily.
• Utilize pre-made templates for quick design solutions tailored to specific campaigns.
• Collaborate with team members on design projects through shared access.

Key features:

• Drag-and-drop interface making design creation simple even without graphic design experience.
• Extensive library of templates, stock images, icons, fonts, etc., available within the platform.
• Collaboration tools allowing multiple users to work on designs simultaneously.

What traditional work it replaces:

Manual graphic design processes using complex software like Adobe Illustrator or Photoshop without prior expertise required.

Pricing and plans:

Free version available; Pro version starts at $12.99/month when billed annually.

13. Rezi

What it does:

Rezi is a powerful AI tool designed for creating and optimizing resumes, ensuring they are tailored to specific job applications and optimized for applicant tracking systems (ATS).

How digital marketers can use this tool:

• Write, edit, and format resumes in various styles.
• Analyze keywords and skills to optimize resumes in real time.
• Access a library of over 300 customizable templates.

Key features:

• Real-time content analysis to enhance ATS compatibility.
• Automated checks for common content mistakes like buzzwords and missing bullet points.
• Ability to create resumes directly from LinkedIn profiles using a Chrome extension.

What traditional work it replaces:

Manual resume writing and formatting processes.

Pricing and plans:

Free plan available with limited credits; paid plans start at $29/month for additional features and credits.

14. DALL-E 3

What it does:

DALL-E 3 is an advanced AI image generation tool developed by OpenAI, capable of creating high-quality images from textual descriptions, allowing users to visualize their ideas with precision and creativity.

How digital marketers can use this tool:

• Generate custom visuals for marketing campaigns based on specific themes or concepts.
• Create eye-catching infographics and illustrations to enhance blog posts and social media content.
• Utilize the API for seamless integration into marketing platforms, automating image generation for various applications.

Key features:

• High-quality image generation with intricate details and diverse styles (realism, abstract, etc.).
• Enhanced context understanding for better adherence to complex prompts.
• Customization options that allow users to modify existing images based on natural language instructions.

What traditional work it replaces:

Manual graphic design and illustration processes.

Pricing and plans:

Free tier available; pricing for API usage varies based on the number of images generated.

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