We analyzed 20,500 Digital Marketing job listings and public data in Nagpur. This thorough study has brought to light some key insights about the current state of Digital Marketing positions.
To give you a clearer picture of Digital Marketer salaries in Nagpur, India, we’ve highlighted several important points, such as:
- How much does a Digital marketer earn in Nagpur
- Top in-demand skills based on job descriptions
- Role of experience in Digital Marketing in annual salary, and more.
Let’s get started.
Key statistics at a glance
- The average salary for a Digital Marketer in Nagpur is ₹11 Lakh.
- The top-paying companies for Digital Marketing Managers are Google, Emeritus Institute of Management, and Accenture.
- The most in-demand skills for Digital Marketer jobs include SEO, Social Media Marketing, Google Adwords, Google Analytics, and PPC.
- About 44% of Digital Marketing jobs in Nagpur offer salaries between ₹3-6 lakh.
- 50% of jobs require a candidate with 4-7 years of experience.
What is the average salary of a Digital Marketer in Nagpur?
The average salary of a Digital Marketer in Nagpur is around ₹9.6 Lakhs per annum, based on data available on Ambition Box.
Looking at the experience-based salary progression, Digital Marketers with 2-3 years of experience earn around ₹2.9 Lakhs annually, which increases to ₹3.4 Lakhs for those with 3-4 years of experience.
As professionals gain more expertise, their earnings rise significantly, with those having 4-5 years of experience making ₹5.6 Lakhs. The upward trend continues with 6-7 years of experience bringing in ₹7.5 Lakhs and those with 8-9 years of experience can expect around ₹9.6 Lakhs, while professionals with 9-10 years of experience command the highest salaries at ₹12 Lakhs per year.
A notable insight from this data reveals that with increasing experience, the salary of a Digital Marketer in Nagpur steadily rises, indicating that expertise and years of practice are highly valued in this field.
What are the different job roles in Digital Marketing?
In the field of Digital Marketing, various job roles are associated with different salary ranges. Based on the data, the roles can be sequenced from lowest to highest salary as follows:
- Digital Marketing Analyst earns an average salary of ₹3.2 LPA, making it one of the entry-level roles in the industry.
- Digital Marketing Associate follows with a slightly higher average salary of ₹3.4 LPA.
- Senior Marketing Manager earns ₹4.6 LPA, reflecting a mid-level position with increased responsibilities.
- Marketing Manager sees a jump in compensation, with an average salary of ₹6 LPA.
- Digital Marketing Lead holds the top spot, commanding the highest average salary of ₹9.7 LPA.
This progression highlights the opportunities for growth and increased earning potential in the Digital Marketing career path.
What are the top paying companies of Digital Marketer?
Based on the data from Ambition Box, here are some of the top-paying companies for Digital Marketers along with their respective salaries based on experience:
At the 2-year experience mark, ICICI Bank leads with an impressive package of ₹16.4 Lakhs, while Google also maintains competitive compensation. For professionals with 3 years of experience, ICICI Bank continues to be a top payer, followed by Google dominating the 4-year experience bracket.
The Emeritus Institute of Management offers attractive packages of ₹18.1 Lakhs for digital marketers with 5 years of experience. Moving up the experience ladder, Google and Emeritus Institute of Management share the top positions for 6-year experienced professionals.
At the 8-year mark, Emeritus Institute of Management and Accenture emerge as leading paymasters. For those with 9 and 10 years of experience, Accenture takes the lead, offering packages up to ₹20.6 Lakhs for senior digital marketing professionals.
The industry preference shifts from banking (ICICI) to consulting (Accenture), with tech companies (Google) dominating, reflecting how different sectors value digital marketing expertise.
Are Digital Marketing jobs typically remote?
Yes, Digital Marketing jobs are typically remote, with 86.7% of roles offering remote work opportunities.
According to LinkedIn data from a sample of 1096 jobs, 950 (86.7%) are remote, meaning the majority of positions in this field can be done from home. In contrast, only 135 jobs (12.3%) are on-site, and a small fraction, just 11 jobs (1.0%), are hybrid, offering a combination of remote and onsite work.
The high percentage of remote Digital Marketing roles highlights the growing trend towards flexibility in the industry, allowing professionals to work from anywhere and manage their work-life balance more effectively.
44% of Digital Marketing jobs in Nagpur offer an average annual salary of 3-6 Lakhs
We analyzed 264 Digital Marketing jobs in Nagpur to gain insights into salary distribution.
The top salary segment for Digital Marketing roles is in the ₹3-6 lakh range, with 116 jobs representing 43.94% of the total positions.
Following closely, the ₹6-10 lakh salary segment contains 84 jobs, accounting for 31.82% of the market, indicating a strong demand for mid-level professionals.
Additionally, the ₹0-3 lakh range includes 47 jobs, making up 17.8% of the total positions, catering to entry-level professionals.
The analysis reveals that the Digital Marketing job market in Nagpur is diverse, with opportunities across various experience levels, particularly concentrated in the ₹3-6 lakh salary bracket. This suggests a healthy demand for both entry-level and mid-level Digital Marketing professionals in the region.
What experience do you need to be a Digital Marketer in Nagpur?
Based on the analysis of 511 Digital Marketing jobs in India, the data shows that 50% of the positions require candidates with 4-7 years of experience.
The highest demand is for Digital Marketers with 5 years of experience, accounting for 62.8% of the positions, followed by 6 years (54.4%). Interestingly, there’s also a notable demand for mid-level professionals, with those having 4 years of experience accounting for 51.1% of the jobs. Entry-level positions for those with 1 year of experience account for 10.4% (53 jobs).
Additionally, there are positions available for those with 8 to 10 years of experience ranging up to 40 %, and even a smaller segment for those with 10+ years of experience, making up 17.6%.
This data suggests that while the majority of opportunities in Digital Marketing are for professionals with 4 to 7 years of experience, there are still positions for entry-level candidates and highly experienced professionals.
What skills do you need for Digital Marketing?
- Digital Marketing: The overarching skill that encompasses all online marketing efforts, including strategies to increase brand awareness, drive traffic, and generate leads.
- SEO (Search Engine Optimization): The practice of optimizing websites to rank higher on search engines like Google, ensuring visibility and organic traffic growth.
- Social Media Marketing: Managing and leveraging platforms like Facebook, Instagram, and LinkedIn to engage audiences, promote content, and build brand awareness.
- Social Media: A broader skill involving a strong understanding of trends, audience behavior, and content creation specific to various social platforms.
- SEM (Search Engine Marketing): Focused on paid advertising (e.g., Google Ads) to appear in search engine results, combining keyword strategies and bidding techniques.
- Google AdWords: A tool for managing pay-per-click (PPC) campaigns, helping businesses target audiences through search and display ads.
- Google Analytics: A critical tool for tracking website performance, user behavior, and campaign success, enabling data-driven decisions.
- Online Marketing: A general skill that involves promoting brands using the internet, including email, content, social media, and paid advertising.
- PPC (Pay-Per-Click Advertising): Running cost-effective ad campaigns where advertisers pay only when users click on their ads.
- Email Marketing: Creating and managing email campaigns to engage customers, nurture leads, and drive sales.
- Marketing: The foundational knowledge of consumer behavior, market research, and promotional strategies.
- Campaign Management: Planning, executing, and optimizing marketing campaigns to meet specific business objectives.
- Marketing Management: Overseeing a brand’s overall marketing strategies, teams, and budgets.
- Marketing Campaigns: Designing targeted efforts to promote products or services, such as seasonal sales or product launches.
- Display Advertising: Creating visually appealing ads (banners, images, or videos) to capture user attention across websites, apps, or social platforms.
Based on Job descriptions, these skills collectively enable a Digital Marketer to build successful online strategies, connect with target audiences, and measure campaign success.
What education qualification is required for digital marketing?
Most Digital Marketing jobs require a graduate degree, with some roles preferring a postgraduate qualification.
An analysis of job listings on Naukri reveals that a vast majority of Digital Marketing roles, 85.19% (138 out of 162), require candidates to hold a graduate degree, typically in fields like marketing, communications, or business.
Additionally, 12.96% (21 out of 162) of the positions prefer or require a postgraduate degree, such as an MBA or master’s in marketing. In contrast, only 1.85% (3 out of 162) of the roles are open to candidates with a diploma, indicating limited opportunities for those without a degree.
This data highlights that a graduate degree is the standard qualification for most Digital Marketing roles, while postgraduate degrees can provide a competitive edge.
Which industry employs the highest number of Digital Marketers?
The IT Services industry employs the highest percentage of Digital Marketers, accounting for 34.7% of the 147 job listings analyzed. This highlights the sector’s reliance on digital marketing to support its rapid growth and transformation.
Other industries contributing significantly include Media & Entertainment (17.7%) and Professional Services (15.0%). The Education sector makes up 10.9% of the opportunities, while smaller shares come from BPM (Business Process Management) with 4.1%, BFSI (Banking, Financial Services & Insurance) and Manufacturing with 3.4% each, and Healthcare and Technology, both at 2.7%. An additional 5.4% of roles are spread across other industries.
The IT Services sector leads in utilizing Digital Marketers. However, there is also significant scope for Digital Marketers in Media & Entertainment, Professional Services, and Education, which are growing sectors with increasing reliance on digital marketing strategies to enhance audience reach and brand presence.
Data Sources
We hope you found some new and interesting insights. We have tried our best to bring you accurate data from credible resources.
Key data sources for this research are:
- AmbitionBox
- Naukri
- LinkedIn/jobs
- Glassdoor
- Indeed
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