What is digital marketing?
Digital marketing is the online promotion of products, services, or brands through the use of digital channels, platforms, and technologies. It includes search engine optimization (SEO), social media marketing, email marketing, and content marketing, among others.
Digital marketing ideally enables businesses to reach their target audience more effectively than traditional marketing techniques. It provides a variety of tools and techniques that enable businesses to monitor, measure, and optimize the performance of their marketing campaigns.
Find the complete digital marketing syllabus (PDF)
How is digital marketing different from traditional marketing?
Digital marketing is distinct from traditional marketing because it engages and reaches consumers through digital channels and technologies. Digital marketing includes email, social media, search engines, and mobile devices, whereas traditional marketing relies on print and broadcast advertising.
In addition, digital marketing permits more precise targeting and measurement of results, enabling businesses to optimize their strategies for a greater return on investment. With digital marketing, you get more personalization, interaction, and consumer engagement opportunities, strengthening relationships and brand loyalty.
Learn more about how brands are using AI in digital marketing.
What are the types of digital marketing?
There are several types of digital marketing, including:
1. Search Engine Optimization (SEO)
SEO is about optimizing a website to get a high ranking for particular keywords in search engine result pages (SERPs), leading to increased organic traffic.
2. Pay-Per-Click Advertising (PPC)
PPC is a form of advertising where businesses pay each time a user clicks on one of their ads. This is often done through a search engine, social media platform, or display advertising.
Learn about what search engine marketing is.
3. Social Media Marketing (SMM)
SMM uses social media platforms to promote products or services, build brand awareness, and engage with customers.
4. Email Marketing
Email marketing is the process of sending personalized emails to a pre-set list of subscribers to promote a product or service or build brand loyalty.
5. Content Marketing
Content marketing is creating and distributing valuable and relevant content to attract and engage a target audience and drive profitable customer action.
6. Affiliate Marketing
Affiliate marketing is a performance-based marketing strategy where businesses pay affiliates (often bloggers or social media influencers) a commission for promoting their products or services.
7. Influencer Marketing
Influencer marketing is social media marketing that entails endorsements and product placement from influencers, i.e., individuals and organizations with a reputed expert knowledge or social influence in their respective fields.
8. Video Marketing
Video marketing is the process of using video content, and for those looking to get started without breaking the bank, a free video editor can be a valuable tool to create videos for video marketing to promote a brand’s product or services or for consumer engagement. These videos are usually posted on a brand’s website or popular video channels like YouTube or Instagram.
| Type | Example | Goal |
|---|---|---|
| Product Demo | GoPro demo videos | Showcase product features and how the product works |
| Explainer | Dropbox explainer video | Explain a concept or product and its value easily |
| Social Media | Ose Weight Loss behind-the-scenes videos | Humanize the brand and entertain to achieve viral organic reach |
| Interactive | HomeAdvisor contractor estimate videos | Convert viewers into sales leads |
| Testimonial/Case Study | Suave Naturals customer hair videos | Build trust and provide positive stories using real customers |
9. Mobile Marketing
Mobile marketing is when brands use mobile devices like smartphones or tablets to promote their products and services. Activities under this type of marketing include mobile apps, advertising on other mobile apps, or making the website mobile-friendly.
10. Display Advertising
Display advertising is the practice of placing banner ads, videos, or other visual ads on third-party websites to drive traffic to your website or promote your products or services.
What is the importance of digital marketing to grow a business?
Digital marketing is essential for business growth because it enables businesses to reach and engage with their target audience where they spend the most time – online. With digital marketing, businesses can increase brand awareness, generate leads, and drive sales by leveraging a range of cost-effective and measurable tactics.
It allows businesses to target specific audiences, track and analyze their marketing efforts, and optimize their campaigns for better results. Digital marketing also fosters customer engagement and loyalty by providing personalized and interactive experiences, ultimately leading to stronger relationships and more revenue for the business.
Are digital marketing jobs in demand?
Yes, digital marketing jobs are in high demand and will continue to grow. The pandemic has accelerated the transition to online business, increasing in demand for digital marketing professionals. 76% of marketing executives increased their investment in digital marketing in 2020, according to a Gartner survey.
In addition, according to a report by Burning Glass Technologies, digital marketing skills are in high demand across various industries, including healthcare, finance, and retail.
Moreover, according to LinkedIn’s 2021 Jobs on the Rise report, digital marketing roles were among the fastest-growing occupations in the United States, with a 33% increase in job openings year-over-year.
Does digital marketing require coding?
No, a digital marketing professional is not required to have expertise in coding. That being said, knowing the basics can be extremely useful.
For instance, professionals need to know how to optimize a website for search engines and implement tracking codes like Google Analytics. It’ll make their job easier if they have a rudimentary understanding of CSS, JavaScript, and HTML.
Is the digital marketing course from GrowthAcad worth it?
Yes, the digital marketing course from GrowthAcad is worth it, considering the demand for digital marketers is rising.
For this reason, they provide personalized attention to each student’s learning and address any individual questions or concerns they may have regarding specific topics.
GrowthAcad’s digital marketing course also offers a plethora of certifications along with practical learning. By acquiring experience and certifications, it’s possible to significantly increase your income. Furthermore, obtaining specialized certifications can lead to additional financial benefits.
GrowthAcad offers live cohort-based digital marketing training program in Pune and Nagpur.
