Top Performance Marketing Tools for 2025

Ranking your website on top of SERP is comparatively easy now, but getting more clicks to your website, retention attention, and converting prospects into paying customers. 

For that, you need to implement better marketing efforts. Using the latest performance marketing tools will give you insights into which marketing channel fulfils your needs and where your budget is uselessly wasted. 

We have shared 15 powerful performance marketing tools that can assist you in selecting the best marketing channels and meeting business goals efficiently.

What are Performance marketing tools?

Performance Marketing tools are digital platforms that help you optimize and measure your marketing outcomes like clicks, conversion rates, and business sales. These tools can assist performance marketers in tracking how efficiently they are performing marketing tasks.

Companies are no longer settling down for digital marketing practices that focus on enhancing the overall online presence and customer engagement but require approaches that generate desired actions like purchasing products, buying subscriptions, etc. 

15 Powerful Performance Marketing Tools for 2025

There are different performance marketing tools to use in 2025. Still, they mostly share the same goal: to drive desirable actions like getting qualified leads, improved conversion rates, and better business sales. Listed below are the top 15 powerful performance marketing tools for 2025.

1. SEMrush

SEMrush is a unique tool that can drive your performance within days. It does everything from site audit, competitor analysis, and keyword research to PPC and social media marketing from one platform. 

Over 10M marketing professionals currently use the tool,  and 30% of Fortune 500 companies prefer it. 

How does SEMrush help in performance marketing?

If you want to reach more target audiences, you need proper keyword research. Keywords within content help your page rank on top of SERP organically and get more attention. 

SEMrush helps you with advanced keyword research, backlink tracking, and competitive analysis.  It also assists in social media management, content creation and distribution, paid advertising, PPC keyword research, website monetization, etc. 

Standout features:

• Find the best relevant keywords and bring quality leads to your site
• To rank on search engines, use On-page SEO tools and get the required ideas to improve the site’s health and SEO performance. 
• Track your competitor’s strategy with competitor analysis tools and plan yours to attract healthy leads. 
• Improve your content marketing strategy with SEMrush data-driven solutions 
• Track how good a keyword is performing in your target location regularly with its rank-tracking tools

Why do we love it?

We love SEMrush for its ability to help us find the relevant keywords that reach our target audience at the right time. 

I have tried searching keywords like “how to buy audible books” on SEMrush, and below is the report the tool provided me. It is great to have such a tool, especially for content marketing and search engine marketing strategies. 

Pricing: $139.95/month for Pro version, $249.95/month for Guru version, and $499.95/month for Business version 

2. HubSpot Marketing 

It is like the master of all trades, doing marketing and sales, content creation and management, and assisting with customer retention efficiently. 

How does HubSpot Marketing help in performance marketing? 

HubSpot helps e-commerce stores generate more sales through its effective customer relationship management tracking tool that tracks all your customer interactions and personalized marketing efforts. 

It also provides marketing automation tools that can assist you in creating targeted campaigns for efficient lead nurturing. 

Standout features:

• Its attribution reporting determines the real impact of your marketing efforts.
• The tool generates contact attribution reporting that tracks your customer interactions throughout their journey in the sales funnel, from their website visit to their final purchase.
• Its revenue attribution reporting features allow brands to understand the highly performing channels that deserve more marketing budget as they can drive sales.

 Why do we love it?

We love HubSpot for its reporting and analytics features that help us track performance data and make data-driven decisions. 

Pricing: $800/month for the Marketing Hub Professional version (including three seats)

3. VidIQ

Performance marketers use YouTube for their influencer and affiliate marketing campaigns. This tool will be effective if you are trying new, experimental types of videos and want to see if your audience still finds them relevant. You can concentrate on the subscribers gained metric for it.

How does VidiQ help in performance marketing?

VidiQ provides YouTube analytics and optimization features for getting data insights into views, total subscribers, average daily views, average daily subscribers, and more. 

We love this tool to generate ideas on different topics for our YouTube channel. For example, I searched “Performance Marketing”; the tool provided me with top-related keywords, relevant titles, descriptions, tags, thumbnails, content outlines, and more. 

These details helped me create a video that reached target audiences more, learn about our experience, and become a customer.

Standout features: 

• Use of scorecard and Keyword tools to maximize video’s organic reach
• Channel Audit tool can identify what’s working on your channel and what else you need to grow and succeed in YouTube 
• Compare Views, Trend alerts, most viewed, and thumbnail generator; all these tools help create better videos that reach your audiences organically. 

Why do we love it?

I have used the tool for their channel audit feature. It helped me understand the changes in the number of views or subscribers for our brand videos. We sometimes fix what isn’t working for the channel when the curve goes down.  

Pricing: You must pay ₹416.58/month to boost the free VidlQ version.

4. Domo

Domo is the best cloud BI business intelligence platform to analyze real-time data across various departments on your marketing tactics. 

How does Domo help in performance marketing?

It helps you integrate, visualize, and analyze data using different tools and features. You can see your lead pipeline, revenue year over year, new opportunities, leads by source, sales by lead source, and more valuable insights. These data assist you in improving your marketing approach. 

Standout features:

• Get real-time data access for improved analysis and visualization
• It allows 1000+ integrations with pre-built connectors

Why we love it?

This tool helps us get real-time data insights on our target audience. With this data, we can identify the changes in customer behavior and understand the upcoming market trends. 

Pricing: You can start with the free version and later ask the sales team for the standard and the enterprise version pricing.

5. Ahrefs

Ahrefs is a valuable performance marketing tool that enhances your SEO strategies. It provides multiple features, from site auditing to keyword research and providing actionable data insights that drive marketing efforts. 

How does Ahrefs help in performance marketing?

Ahrefs offers a comprehensive SEO toolkit that ensures your website ranks above SERPs. It also provides rank tracker tools to monitor how specific keywords rank over time. 

Standout features:

• Its Site Explorer tool provides an in-depth analysis of your organic search traffic and backlink profiles 
• Content Explorer and Keyword Explorer help identify content gaps 
• It also provides Site Audit tools that conduct a thorough audit of your site and identify technical SEO issues

Why do we love it?

I find Ahrefs a great tool to track your performance on Google search and its “Opportunities” reporting. This report focuses mainly on three key areas that increase visibility on Google: content,  link analysis and technical SEO analysis. 

It can audit your site, fix SEO-related issues, assist with competitor analysis, and offer multiple reporting options. 

Pricing: You can start with $129/month for the lite version, $249/month for the standard version, and $449/month for the advanced version.

6. MailChimp 

MailChimp is popular for automating email marketing efforts for businesses of all sizes and types including small businesses, NGOs or large enterprises. It is a powerful Performance Marketing channel that allows you to send targeted emails to people who have already shown interest in your brand.

How does MailChimp help in performance marketing?

MailChimp helps you automate email marketing and recommends ways to improve open rates, clicks, and sales. With its standard plan, you can send up to 6,000 customized monthly emails, driving your consumer engagement rate and conversions. 

Stand-out features 

• It offers a huge range of customizable email templates
• Its A/B testing features let you test up to eight different email campaigns before sending the effective ones
• You can also create landing pages for your ad campaigns or emails with MailChimp landing page builder

Why do we love it?

We love MailChimp for its “Customer Journeys” feature, which helps us build automatic email workflows for re-engagement campaigns and welcoming new clients. It gives us more repeat business and enhances customer retention. 

Pricing: You can start for free or get the premium version for ₹11,500/per year

7. AdRoll

AdRoll is the best tool you can use to launch personalized display ads, and start with re-targeting and re-engaging site visitors.

How does AdRoll help in performance marketing?

Some people click on your link, visit the website to look for products, and leave the journey midway. There can be multiple reasons behind it, like forgetting the purpose of visiting your website, being unhappy with the products, etc. Whatever the reason, you need to re-engage them with your brand, and AdRoll helps you with it. 

This tool assists you in delivering meaningful and personalized advertising that drives better results at every step of the marketing funnel. 

Standout features:

• AdRoll takes your CRM contacts and targets them with personalized ads 
• It assists brands in designing and deploying customized email campaigns 
• Its AI-powered Product Carousel tailors your product recommendation efforts 

Why do we love it?

AdRoll helps us boost brand awareness, increase site visitors, drive conversions, and optimize performance. Using the tool, we understand how our marketing channels and campaigns work together to influence conversions and business revenue.

Pricing: Speak with the sales team for details on pricing 

8. LeadDyno

Affiliate marketing is one of the most effective performance marketing channels for increasing leads, and LeadDyno can assist you with it. Connecting your site with LeadDyno allows you to integrate with 25+ diverse platforms like Shopify, Stripe, Big Commerce, WordPress, WooCommerce, and more, enabling you to track clicks, leads, and sales.

How does LeadDyno help with performance marketing?

LeadDyno provides essential tools to start, manage, and scale affiliate and influencer programs for your brand. They have a record of making $188M+ in affiliate-generated sales in 2023. LeadDyno assists businesses in specific domains, Health & Wellness, Fashion & Lifestyle, and SaaS.

Stand-out features 

• Its affiliate recruitment tools help you bring relevant affiliates and influencers easily. 
• LeadDyno allows you to create custom email sequences to provide consistent updates to affiliates. 
• It keeps track of your entire affiliate program, from visits and leads to completed sales. 

Why do we love it?

We loved the tool for its detailed analytics and lead-tracking features.  

Pricing: You can create an account for free and subscribe to their Lite version for $49/month.

9. Google Analytics 4

Google Analytics is a popular Performance Marketing tool that collects data from your websites and applications and creates valuable reports. 

How does Google Analytics 4 help in performance marketing?

It provides detailed data insights into website traffic, conversion rates, and user behaviors, allowing you to make informed decisions about your marketing strategies. GA4 has more advanced features that say how many people visit your website, where they are coming from, and what pages consumers visit.

Standout features 

• It uses a user-centric measurement model to track user behavior across multiple platforms and devices. 
• Google Analytics 4’s customer lifecycle reporting feature provides essential customer data. 
• Its advanced AI features allow it to generate predictive metrics like churn probability and potential revenue. 

Why do we love it?

GA4 has almost everything a performance marketer needs, but you can have unique needs like data privacy. I recommend using specialized tools for that. Also, if you are working in areas that face legal restrictions for using Google Analytics, like certain parts of Europe, you can use Matomo as an alternative.

Pricing: Free

10. Google Search Console 

GSC tools and reports assist you in improving website performance on Google search. 

How does Google Search Console help in performance marketing?

It is the only tool that gets you data insights directly from Google (limited data only). As a performance marketer, you can understand how much organic traffic your website gets from Google. 

The Google search console allows you to use conversion rate metrics to check how page title optimizations contribute to audience clicks. It sends you email alerts when Google identifies any issue on your website and asks you to fix them for better ranking. 

Stand-out features 

• Its “Performance Report” feature provides comprehensive insights into how the website performs in Google search results. 
• GSC’s “Page Indexing Report” provides an overview of how Google indexes pages on your site

Why we love it?

One of GSC’s best features is getting our website’s exact click-through rate data and average ranking in search results. It can easily identify the pages that rank high on search engines but don’t get clicks as expected.

Pricing: This tool is free to use, but you must complete domain verification to proceed. 

11. Mixpanel

To market your brand, you must first understand your ideal customer profile. Mixpanel helped us in doing that. This tool is suitable for gaining user analytics along with user segmentation analysis, behavioral analytics, survey analytics, and user journey mapping. 

How does Mixpanel help in performance marketing?

It shows user behavior patterns and identifies our active and loyal customers. We started with tracking sign-ups for our website to understand how people are showing interest in our services. After using Mixpanel, I could answer questions like, “How many new users are signing up every day, week, and month?” “How did people know us?” audience demographics, and which devices they used to connect with us. 

Stand-out features 

• You can get better product usage insights across various user journey touchpoints.
• It provides numerous tools for A/B and multivariate testing to help analyze hypotheses and improve the user journey. 
• Its survey analytics feature helps you get insights into survey responses from your target audience. 
• You can use Mixpanel’s Flow report for user journey mapping

Why we love it?

Their major feature that attracts us is the Impact report generation. This helps us identify the impact of newly launched product features on sales. 

For example, you have launched tutorials and guides for your application. Is it encouraging people to use the app more or create new projects? To understand this, you can use Mixpanel, which shows the relationship between changes in user behavior and other patterns. 

Pricing: Start for free, or purchase the Growth version for $24/month

12. Maropost

Maropost’s Marketing Cloud tool supports cross-channel marketing to level up your email, mobile, SMS, and social media marketing campaigns. 

How does Maropost helps in performance marketing?

It helps in designing high-converting emails and targeted SMS that reach your target customers at the right place and time. 

Additionally, with its Merchandising Cloud software, fast-growing e-commerce businesses can offer customers personalized results, custom recommendations, and a direct path to the products and services they are most likely to buy. This increases lead conversion rate and rise in business sales. 

Stand-out features:

• Its marketing cloud is a powerful tool that allows automated emails and drip campaigns to maximize customer engagement
• Maropost’s segmentation and personalization features allow you to target messages to specific groups based on their interests and needs.
• Its analytics and reporting tools give you data insights into campaign performances.

Why we love it?

We love it for allowing real-time access to customer data, which enables better opportunities to grow with shoppers’ data insights, behaviors, and future demands. 

Pricing: Marketing Cloud price starts from $251/month for the Essential version, and Service Cloud is available at $53/month

13. Brand24

It is one of the best tools for media monitoring and analysis that tells you what the internet thinks about your brand and products and how often it mentions you across different platforms. Even if you want to check how your competitors are being mentioned, Brand24 can assist you. 

How does Brand24 help in performance marketing?

The most unique feature of this tool is that it allows you to compare yourself with brands with a wider reach on the web and more social media mentions. Another good feature of Brand24 is comparing marketing performance at different periods.

Stand-out features:

• It can analyze the customer reach, mentions, and sentiment of your brand across multiple platforms, including review sites and online marketplaces
• You can set up alerts on the tool to automatically get an email or in-app notification when a trigger is met

Why we love it? 

I have used this tool and always received valuable data, especially for tracking my brand’s social media pages. This tool allows me to check brand interactions, customer mentions, and marketing campaign performances. 

Pricing: The individual version starts at $119/month, for Team version is $159/month, the Pro version is $239/month, and the Enterprise version is $399/month

14. Everflow

This partner marketing platform can manage all your partnerships, track each channel, and analyze your return on investment. This all-in-one platform for tracking and amplifying performance is a good tool for digital marketers. 

How does Everflow help in performance marketing?

Everflow’s partner placement reports allow you to immediately generate affiliate program performance data based on partner performance, partner type, and ad placement type. It ensures you aren’t wasting money on channels that won’t drive the required results. 

Stand-out features:

• It provides you necessary tools to analyse user engagement and revenue from multiple marketing channels 
• Everflow tools identify specific points in the funnel where your user drops off the most 
• Its Click-Level Details and reporting help you see how potential customers interact with your website and partners

Why we love it?

When starting my first affiliate marketing program, I was confused about how to plan the program such that my profit margins were high, and affiliates got excited to work with our brand. It is when we came across Everflow. Its tracking and reporting feature helps us identify the affiliates that can provide the best result for our brand. 

Pricing: Contact the sales team for price details 

15. Dreamdata

Dreamdata collects the necessary go-to-market data to help B2B businesses get an all-around view of every customer journey and understand the ROI and attributions of your marketing campaigns. 

How does Dreamdata help in performance marketing?

Dreamdata gathers data from all channels throughout a customer’s journey, from the first website visit to the final purchase, analyses them, and helps you understand how your marketing efforts contribute to brand revenue. 

Clients using this tool have effectively met their targets, making it a reliable tool for B2B companies. It also provides forecasting capabilities, which means analyzing your historical data to predict future trends and plan marketing strategies better.

Stand-out features:

• Its Audience Hub features offer you the easiest way to create the most relevant audiences from your go to market data 
• Dreamdata provides Pages and Events Reports to understand onsite behavior and campaign performance
• Its Acquisition Report provides data on campaign performance across acquisition channels

Why we love it?

This tool doesn’t allow you to settle for clicks and downloads only but creates reports on the impact on the pipeline and revenue of every activity you take across the marketing program.

Pricing: Start using the tool for free or purchase Team version for $999/month and Business version for $2,499/month.

Choosing the Right Performance Marketing Tools for your business 

Identify your marketing goals.

The first thing you must understand while purchasing the right Performance Marketing tools is your business marketing goals. For example, are you interested in increasing website traffic, generating quality leads, or improving conversion rates? 

You can use Google ads and SEO tools like SEMrush to increase website traffic. However, for lead generation using email marketing, try using MailChimp. 

Consider the features of the tool.

While getting a tool, evaluating its features and capabilities is essential to ensure it meets your business marketing goals. If you want a good tool for your remarketing strategy, use AdRoll. 

If you want to enhance the graphic design of your website and improve customer engagement, Canva can be an effective solution. 

Consider your budget 

Though all-in-one marketing tools can help you from every corner, they might not fit your budget. I always suggest brands decide on their marketing budget, carefully choose tools to meet their goals, and not invest in unnecessary channels.

Use tools offering free trials. 

Some tools allow free trials or you can contact their team for a tool demo. Before purchasing or subscribing to any tool, you must try them and understand the functionalities, ease of use, and compatibility with marketing goals.

Read reviews on online forums.

To better understand whether a tool performs as it promises, read customer reviews and case studies on Google, GA4, Quora, etc. You will understand the tools’ effectiveness and reliability.

Master Performance Marketing: Join GrowthAcad Today!

Learning performance marketing is essential for companies looking to achieve their marketing goals—whether it’s generating qualified leads, boosting subscriptions, increasing website signups, or driving better engagement. 

However, performance marketing can be challenging without a solid foundation.

GrowthAcad’s AI-powered Performance Marketing course is designed to equip you with outcome-focused strategies, cutting-edge tools, and techniques to maximize ROI in both paid and brand advertising. 

Join over 10,000 students who have transformed their digital marketing careers with this comprehensive, results-driven Performance Marketing Course (4.9/5 based on 687 reviews).

Key Features of GrowthAcad’s Performance Marketing Course

• Latest Marketing Tools: Master cutting-edge tools used in the industry for effective performance marketing.
• Placement Assistance: Receive job placement support and interview preparation to secure your next role.
• Experienced Faculty: Learn from industry experts with hands-on, practical knowledge.
• Hands-On Experience: Apply real-world skills through live projects and case studies.
• Certification & Recognition: Earn a certification from GrowthAcad to boost your career credibility.
• AI-Powered Insights: Leverage advanced AI techniques to optimize campaigns and analyze data efficiently.

Reach us:

• Phone: +91 8149138218
• Email: info@growthacad.com
• Address: Corner Stone Premises, 6th Floor, Above Irani Cafe, Prabhat Road, Near Deccan Gymkhana, Maharashtra, 411004.