Social Media Marketing Salary in Pune is ₹4.5 LPA

We analyzed 12,156 Social Media Marketing job listings and public data in Pune. This revealed some interesting insights about the current state of social media marketing positions.

To help you understand the state of Social Media Marketing Salary in Pune, India, we have covered some points, such as:

• How much does a social media marketer earn in Pune
• Top in-demand skills based on job descriptions
• Role of experience in social media marketing in annual salary, and more.

Let’s get started.

Key statistics at a glance

• The average annual salary of a Social Media Marketer in Pune is ₹4.5 Lakhs.
• Most companies prefer the onsite work model, as 82.74% of jobs are onsite, while only 3.81% are remote.
• 34.68% of Social Media Marketing jobs are available in the salary range of ₹3-6 lakhs.
• 70.11% of jobs require a candidate with 1-5 years of experience.
• A Bachelor’s degree is the most preferred qualification for the role.
• The Advertising and Marketing industry contributes to the majority of Social Media Marketing jobs in Pune.

What is the average salary of a Social Media Marketing manager in Pune?

A Social Media Marketing manager in Pune makes ₹4.5 lakhs annually, approximately ₹37,500 per month on average.  We reviewed 7,513 job listings in  AmbitionBox and salary data to find the average salary of a Social Media Marketing manager and other related roles in Pune.

The salary also depends on the total experience a marketer has. For example, the average salary of a Social Media Marketing manager with 7-8 years of experience is more than double that of a manager with only 1-2 years of experience.

• A Social Media Marketing manager with 1-2 years of experience earns ₹3.1 lakhs annually.
• On the other hand, a Social Media Marketing manager with 7-8 years of experience makes ₹7.5 lakhs yearly.

What is the best salary for social media marketing?

The best salary package for Social Media Marketing is ₹4.5 lakhs per year, offered to a Social Media Manager in Pune. This salary is approximately 3.75 times higher than that of a Social Media Intern.

Salaries in social media marketing change based on your experience and skills. As you move up in your career, you can expect higher pay.

You can begin your journey as a Social Media Intern, earning about ₹1.2 lakhs per year.

With some experience, you can take on the role of a Social Media Associate, where the average salary is around ₹2 lakhs annually.

As you gain more skills, a position as a Social Media Marketer can provide an average salary of ₹2.2 lakhs per year.

For those with a bit more experience, a Social Media Analyst typically earns around ₹2.9 lakhs annually.

Next, you might move up to a Social Media Executive, which pays about ₹3.1 lakhs per year.

Similarly, a Social Media Strategist also earns around ₹3.1 lakhs annually.

The highest paying job in this field is the Social Media Manager, with an average salary of ₹4.5 lakhs per year.

This salary growth shows how you can earn more as you gain experience and take on more responsibility in social media marketing.

Can Social Media Marketing work remotely?

Social media marketing jobs can be done remotely, but the options are limited.

We looked at 2,201 job listings from LinkedIn to find out more about social media marketing jobs in Pune.

Most of these positions are onsite. Currently, there are 1,822 onsite jobs, making up 82.74% of all available roles in social media marketing.

Hybrid jobs are fewer, with only 296 positions, which account for 13.44% of the total listings.

Remote jobs in social media marketing are quite rare. There are just 84 remote roles, representing 3.81% of all the available positions.

This data highlights that while there are some remote opportunities, most companies prefer their social media marketing teams to work onsite.

34.68% of Social Media Marketing jobs in Pune offer an average annual salary of 3-6 Lakhs

We examined 1,961 social media marketing jobs in Pune to get a clearer picture of salary ranges.

A significant 34.68% of these positions offer salaries between ₹3-6 lakh, amounting to 678 jobs.

Next, 33.19% of the jobs fall into the ₹6-10 lakh category, with 649 openings available.

For entry-level roles, 271 positions offer salaries in the ₹0-3 lakh range, which makes up 13.86% of the total.

If you’re looking for higher-paying opportunities, there are 267 jobs in the ₹10-15 lakh bracket, representing 13.66% of the market.

There are also 73 jobs that fall within the ₹15-25 lakh range, accounting for 3.73%.

Only a few high-paying positions exist, with just 14 roles in the ₹25-50 lakh category (0.72%) and 3 positions in the ₹50-75 lakh range (0.15%).

Overall, this analysis highlights that the social media marketing job market in Pune provides various salary options, especially for mid-level professionals, while the highest-paying roles are quite limited.

How many years of experience do you need for social media marketing?

We reviewed 7,539 job listings for social media marketing in Pune and found that 70.11% of these roles require 1 to 5 years of experience.

• 11.51% of the jobs need just 1 year of experience, which makes it easier for newcomers to start their careers.
• However, only 5.52% of the positions are open to fresh graduates with no experience, indicating that getting hired without prior experience can be challenging.

For those with more than 5 years of experience, there are 29.81% of job opportunities available. This shows that experienced candidates have a better chance of landing good positions in social media marketing.

What skills do you need for social media marketing?

Based on the analysis of 3,444 social media marketing jobs, we found several key skills that are essential for success in this field:

1. Social Media: Understanding various social media platforms is essential for crafting tailored messages that resonate with specific audiences. Each platform has unique characteristics, and knowing how to leverage these effectively can enhance engagement, brand loyalty, and reach.
2. Social Media Marketing: This skill is crucial for executing campaigns that boost brand visibility and drive traffic. Effective social media marketing strategies can lead to increased website visits, higher conversion rates, and overall business growth, making it a vital aspect of any marketing plan.
3. Digital Marketing: A solid grasp of digital marketing principles allows you to integrate social media efforts with other online channels. This interconnected approach ensures consistent messaging and maximizes the impact of campaigns, resulting in better audience targeting and engagement.
4. SEO (Search Engine Optimization): Understanding SEO is important for enhancing your brand’s visibility on search engines. By optimizing social media content with relevant keywords, you can attract organic traffic, making your posts more discoverable and increasing overall audience reach.
5. Media Management: Effective media management is essential for ensuring that content is organized and scheduled appropriately across platforms. This coordination helps maintain a consistent brand voice, which is crucial for building trust and recognition among followers.
6. Online Marketing: Knowledge of online marketing techniques, such as PPC and retargeting, allows you to create campaigns that effectively reach and convert your target audience. This expertise helps in maximizing marketing budgets and achieving a better return on investment.
7. Social Media Optimization (SMO): SMO techniques enhance your content’s visibility and engagement on social platforms. By optimizing posts and profiles, you can increase interaction rates, expand your audience, and ultimately drive more traffic to your website.
8. Media Strategy: Developing a strong media strategy is vital for aligning marketing efforts with business goals. This strategic approach ensures that campaigns are directed toward the right audience, maximizing their effectiveness and improving overall brand presence.
9. Digital Media: Keeping up with digital media trends is important for remaining competitive. Understanding new technologies and platforms allows marketers to innovate, engage audiences in fresh ways, and adapt to changes in consumer behavior.
10. Google Analytics: Proficiency in Google Analytics is key for measuring the success of your social media efforts. Analyzing data helps you understand audience behaviour, refine strategies, and make informed decisions to improve future campaigns.
11. Content Creation: Strong content creation skills are vital for producing engaging and shareable posts. High-quality content drives engagement, encourages sharing, and builds a community around your brand, which is essential for social media success.
12. Brand Awareness: Developing brand awareness strategies is crucial for establishing a strong market presence. When audiences recognize and trust your brand, they are more likely to engage with your content, leading to increased loyalty and conversions.
13. Content Writing: Excellent writing skills are important for crafting clear and persuasive messages. Effective content writing ensures that your audience understands your brand’s value proposition, encouraging them to engage, share, and convert.

What education is needed for Social Media marketing?

Another important observation is that most employers seek candidates with a bachelor’s degree for social media marketing roles in Pune.

Out of the 600 job listings analyzed, 65% of employers specifically require a bachelor’s degree for these positions.

In comparison, only 31.50% of employers prefer candidates with a master’s degree.

Interestingly, just 0.50% of employers (3 out of 600) are open to hiring candidates who have completed only the 12th grade.

Which industries hire the most Social Media marketing in Pune?

We analyzed 2,167 social media marketing jobs in Pune across various industries. The Advertising, Media, and Marketing sector stands out as the largest employer, contributing 20.47% of the total job openings.

On the other hand, the Hospital sector offers the fewest opportunities, with only 0.74% of the available jobs.

• The IT Consulting and Services sector comes in second, accounting for 15.05% of the total jobs.
• Following closely is the Staffing and Recruiting industry, which contributes 12.64% of the positions.

Even though the Software Development and Financial Services sectors have a presence, they only represent 4.43% and 6.37% of the total job openings, respectively.

The HR sector employs 5.13% of social media marketers, but it still falls short when compared to the leading Advertising, Media, and Marketing industries. Overall, this sector remains the top choice for those seeking social media marketing jobs in Pune.

Data Sources

We hope you found some new and interesting insights. We have tried our best to bring you accurate data from credible resources. 

Key data sources for this research are:

• AmbitionBox.com
• Naukri.com
• LinkedIn.com
• https://www.linkedin.com/jobs/search/

Why Join GrowthAcad’s Social Media Marketing Course in Pune

In today’s competitive digital marketing landscape, having the right skills and guidance is essential to secure a high-paying job. That’s where GrowthAcad comes into plicture.

With GrowthAcad’s Social Media Marketing course, you can position yourself among the top 1% of social media marketers in 2023. GrowthAcad is a highly-rated (4.7/5 based on 297 reviews) digital marketing institute in Pune, offering comprehensive placement assistance.

Why choose GrowthAcad’s Social Media Marketing Course in Pune?

• 100% Placement Assistance: We provide full support in securing a job after course completion.
• Small Batch Sizes: With a maximum of 8 students per batch, you receive personalized attention from trainers.
• Practical, Hands-on Training: Our curriculum focuses on real-world applications to ensure you gain relevant experience.
• Experienced Trainers: Learn from industry experts with over 10 years of experience in digital marketing.
• Multiple Certifications: Earn 15+ industry-recognized certifications from Google, Facebook, HubSpot, and more.
• Lifetime Access to LMS: Enjoy lifetime access to our Learning Management System, allowing you to revisit course materials anytime.
• Updated Curriculum: Stay ahead with the latest modules covering AI for marketing, data analytics, and other trending topics.

Join our Social Media Marketing courses in Pune (including SEO, SMM, Performance Marketing, and more) and get your first class FREE!

Reach us at:

Name: Digital Marketing Training Institute in Pune | GrowthAcad

Phone: +91 8149138218 

Email: info@growthacad.com 

Pune address: 04, Deccan Heights, Jangali Maharaj Rd, Opp. R Deccan Mall, Pulachi Wadi, Shivajinagar, Pune, Maharashtra 411004