The digital marketing course fees in India can range from ₹10,000 to ₹1,00,000+.
So, it is important to choose the right training institute based on your available budget that makes you a job-ready digital marketer.
In this guide, I have shared the digital marketing course fees of different digital marketing training programs such as:
- Online digital marketing certification
- Classroom digital marketing training
- Diploma in digital marketing
- MBA in digital marketing
Also, I have answered your questions regarding course duration, eligibility, and more.
Digital marketing course fees in 2024 (at a glance)
Why enroll in digital marketing courses in 2024 India?
The Internet has penetrated the lives of more than half of the world’s population. There were more than 4.61 billion social media users in 2021, and the number is expected to reach around 6 billion by 2027.
As the number of users increases, the demand for digital marketers will also increase. Let’s look at some of the reasons why enrolling in a digital marketing course can benefit you in 2024.
1. High demand
Digital marketers are in high demand as all businesses need to focus on leveraging digital landscapes. There is a growing need for highly qualified professionals to implement successful digital marketing campaigns.
The market will continue to grow as more businesses are getting registered and require digital marketing assistance.
2. Jobs and internship availability
On Indeed, you can find over 17,000 digital marketing jobs with high pay in India.
Digital marketing offers unlimited job and internship opportunities. Many companies need digital marketing professionals to help them grow on the internet. Also, there are digital marketing agencies that provide digital marketing services to other businesses and need experts to work for them. With a digital marketing course, you can gain the required skills and knowledge to get an internship or job in these organizations.
3. Salary scope
Digital marketing experts make a decent amount of money. The average salary of a digital marketer in India is 3 lakh per annum.
However, digital marketing managers can easily make 7 LPA. Enrolling in a digital marketing course can help you upskill quickly and get promotions sooner than expected.
Based on our research on digital marketing in Pune salary, we found that the average annual digital marketer’s salary is ₹592,762.
4. Work-life balance
Digital marketing is one of those fields where you can achieve a healthy work-life balance. Digital marketing jobs are result-oriented and do not require you to sit on your screen for the entire day. If you are skilled enough, you can do your 8-hour work in 4 hours.
In addition to that, you can become a digital marketing freelancer and work on your own schedule. Once you gain enough experience, you can start a digital marketing agency and have all the time in the world with proper delegation.
5. Low barrier to entry (less expensive than academic degrees, takes 6-12 months to become job-ready)
Digital marketing does not require you to pursue a degree for 3-4 years to land your first job. Compared to traditional courses and programs, digital marketing has a much lower barrier to entry.
The courses are not as expensive as academic degrees, and you can earn your first internship in just 6-12 months.
What are digital marketing course fees in India?
Digital marketing courses in India are of two types:
- Online digital marketing courses
- Offline digital marketing courses
Online courses can cost as low as ₹400 on platforms like Udemy. On the other hand, the Simplilearn digital marketing course fee is ₹64,200. Simplilearn is a popular course-learning platform.
The average cost of a digital marketing course in India is around ₹15,000 to ₹30,000. More advanced courses can even cost ₹80,000-₹1,00,000.
In this table, we have mentioned some of India’s best digital marketing courses with their fees.
| Course name | Course provider | Duration | Teaching mode | Fees |
| Digital marketing Training Classes (4.7/5 rating) | GrowthAcad | 3-6 months | Online | ₹25,000 |
| GrowthAcad | 3-6 months | Online | ₹15,000 | |
| GrowthAcad | 3-6 months | Online | ₹15,000 | |
| GrowthAcad | 3 months | Online | ₹15,000 | |
| UpGrad | 5 months | Online | ₹40,000 | |
| Digital Vidya | 4-7 months | Online | ₹49,900 | |
| Henry Harvin Institute | 40 hours | Online | ₹17,500 | |
| Simplilearn | 12 months | Online | ₹64,200 |
What are the Digital Marketing Course Fees in Pune, Maharashtra?
Pune is one of the fastest-evolving digital marketing cities in India. It is also a major educational hub that offers multiple digital marketing courses.
We have compiled a table of the best digital marketing courses available in Pune. If you are in Pune, you should definitely check these out.
| Course name | Course provider | Duration | Teaching mode | Fees |
| GrowthAcad | 3-6 months | Online + Offline | ₹25,000 | |
| Indira Institute of Management Pune | 3 years | Offline | ₹200000 | |
| School of Management, Ajeenkya DY Patil University | 2 years | Offline | ₹600000 | |
| Imarticus Learning | 6 months | Online | ₹120000 |
Digital marketing course Nagpur fees
Nagpur’s digital marketing landscape is growing rapidly. There are some really good courses available in the city. Here is a list of some of the digital marketing courses in Nagpur with their respective fees.
| Course name | Course provider | Duration | Teaching mode | Fees |
| GrowthAcad | 3-6 months | Online + Offline | ₹25,000 | |
| PG Certificate Programme in Digital Strategy and Marketing Analytics | Indian Institute of Management Nagpur | 9 months | Offline | ₹227000 |
| Amity University | 2 years | Offline | ₹253000 | |
| IIDE – The Digital School | 6 months | Online | ₹160000 |
MBA digital marketing course fees in 2024
The fees for MBA digital marketing courses in India can vary significantly depending on factors such as the institute, format (full-time, part-time, online), duration, and location. Here’s a general overview of the fees:
Full-time MBA programs
Top-tier institutes like IIMs, XLRI, and other premier B-schools: The fees range from around ₹15 lakh to ₹25 lakh for a 2-year full-time MBA program with a specialization in digital marketing.
Part-time MBA programs
Reputed institutes and universities: The fees typically range from ₹3 lakh to ₹8 lakh for a 2-3 year part-time MBA program with a digital marketing specialization.
Online MBA certification programs
Top online education platforms and institutes: The fees can vary from ₹1 lakh to ₹6 lakh for a 1-2 year online MBA program with a focus on digital marketing. For examplele, the online digital marketing in MBA course from AmityOnline will cost you ₹1,79,000 for 2 years.
How Long is the Course in Digital Marketing?
The duration of a digital marketing course depends on multiple factors, such as the level of depth covered and the type of program you enrolled in. Some basic online courses are self-paced and do not take more than 20-30 hours to complete.
There are cohort-based programs that last 3-5 months. However, you can also enroll in colleges offering degree programs in digital marketing with a course duration of 2-3 years.
Duration of GrowthAcad’s Digital Marketing Course
Ideally, cohort-based programs are best as you can become job-ready in less than a year. GrowthAcad offers a digital marketing course that you can finish in 3-6 months. However, it may take longer based on multiple factors.
For instance, you get recordings of all the live sessions. So, you can attend all live sessions and finish the course in 3 months. Or you can utilize the recordings to learn at your own pace. However, it should not take you more than 6 months in the second scenario.
Diploma in digital marketing course fees
You can obtain a diploma in digital marketing from a recognized institute. The diploma courses also offer comprehensive training. Some universities offer diploma courses after the 10th standard. However, some offer post-graduate diploma courses.
Let’s take a look at some of them.
| Course name | Course provider | Duration | Teaching mode | Fees |
| NIMS | 1 year | Offline | ₹30000 | |
| ISMB – Delhi | 3-6 months | Offline | ₹15900 | |
| Gujarat Technological University | 1 year | Online + Offline | ₹25000 | |
| NMIMS | 1 year | Offline | ₹70000 | |
| GNA University | 1 year | Offline | ₹54000 |
Offline digital marketing course fee details
If you want to build a network, interact with your mentors face-to-face, and get hands-on experience, offline courses are the best pick. GrowthAcad offers offline digital marketing courses in Pune and Nagpur.
The digital marketing course fees are around ₹15,000 to₹25,000. You also get access to the sessions’ recordings to revisit at any time in the future.
Some key benefits of enrolling in GrowthAcad’s offline digital marketing courses are –
- You will get hands-on training as you work on live projects.
- GrowthAcad trainers are marketers themselves with over 10+ years of industry experience.
- GrowthAcad offers 100% placement assistance after the completion of the course.
- GrowthAcad keeps updating the curriculum to keep it industry-relevant with modern insights.
- You receive industry-recognized certifications that will add value to your professional portfolio.
Online digital marketing course fee details
Online courses are best for people who are too busy and cannot dedicate a fixed amount of time to learning constantly. You can learn at your own pace with your own schedule. GrowthAcad offers 4 online digital marketing courses to learners offering convenience and flexibility.
The fees for the online courses are as follows:
- Digital marketing Course – ₹25,000
- Social Media Marketing Course – ₹15,000
- Search Engine Optimization course – ₹15,000
- Performance Marketing Course – ₹15,000
GrowthAcad’s online courses offer the same quality training and access to resources as their offline courses.
What factors affect the fees of digital marketing courses?
1. Course Type and Level:
Comprehensiveness and course syllabus depth will decide the overall cost of the course. A more detailed course with the latest technologies and tools might cost you more.
In general, entry-level certificate courses cost less than postgraduate degree programs.
2. Course Duration
Just like the course curriculum, the duration of the training program is also a key factor affecting the overall cost.
Longer courses that span several months or years tend to cost more than shorter courses that last only a few weeks.
3. Course Delivery Mode
Online courses tend to cost less than offline courses due to lower operational costs for the institutes.
Blended courses that combine online and offline learning typically cost more than purely online courses.
4. Institutional Reputation
Courses offered by reputed institutes with a good brand name and higher placement rates tend to cost more.
5. Location
Courses offered by institutes located in tier 1 cities like Delhi, Pune, Mumbai, Bangalore tend to cost more compared to tier 2 and 3 cities. Also, classroom training with one-on-one interaction with the trainer will make the course more expensive than an online course.
6. Certification
Courses that provide certifications on completion tend to cost more than those that don’t offer any certification. Currently, almost all digital marketing courses will offer you a free certification.
7. Teaching Expertise
Courses taught by experienced faculty members and industry experts tend to be priced higher.
However, at GrowthAcad, we focus on making the cost as affordable for students as possible (from ₹14,999 to ₹24,999) with expert trainers with 10+ years of digital marketing experience.
8. Course Materials and Content
Courses that provide high-quality study materials, case studies, projects, etc. tend to cost more.
9. Extra Assistance and Resources
Courses that provide additional support like mentorship, job assistance, access to online groups, etc. tend to charge higher fees.
1. Course Type and Level:
- Foundation courses that cover basic concepts tend to cost less than advanced courses that provide in-depth knowledge.
- Entry-level certificate courses cost less than postgraduate degree programs.
2. Course Duration
Longer courses that span several months or years tend to cost more than shorter courses that last only a few weeks.
3. Course delivery Mode
- Online courses tend to cost less than offline courses due to lower operational costs for the institutes.
- Blended courses that combine online and offline learning typically cost more than purely online courses.
4. Institutional Reputation
Courses offered by reputed institutes with a good brand name and higher placement rates tend to cost more.
5. Location
Courses offered by institutes located in tier 1 cities like Delhi, Pune, Mumbai, Bangalore tend to cost more compared to tier 2 and 3 cities. Also, classroom training with one-on-one interaction with the trainer will make the course more expensive than an online course.
6. Certification
Courses that provide certifications on completion tend to cost more than those that don’t offer any certification. Currently, almost all digital marketing courses will offer you a free certification.
7. Teaching Expertise
Courses taught by experienced faculty members and industry experts tend to be priced higher.
8. Course Materials and Content
Courses that provide high-quality study materials, case studies, projects, etc. tend to cost more.
9. Extra Assistance and Resources
Courses that provide additional support like mentorship, job assistance, access to online groups, etc. tend to charge higher fees.
Digital marketing course syllabus
Digital marketing has many different elements. A digital marketing course syllabus must cover all the aspects of digital marketing to develop a good understanding of the subject.
Ideally, a good digital marketing curriculum should cover topics such as digital marketing basics, SEO, social media marketing (SMM), e-commerce marketing, email marketing, etc.
| Module | Details |
| The Basics of Digital Marketing | definition and importance of digital marketing |
| Website Analysis & Planning | Domain, hosting, latest web development trends, UX |
| Search Engine Optimization | Keyword research, SEO audit, SEO strategies |
| Search Engine Marketing | Paid campaigns, Google Adwords, CPC, conversion tracking techniques |
| Social Media Marketing | Social media platforms, user engagement, branding, social selling |
| Web Analytics | Google Analytics, data tracking, reporting, Search Console |
| Google Tag Manager | Set up tag tracking, understanding tag and triggers |
| Display Advertising | Different types of display advertising, display advertising strategies |
| Video Advertising | YouTube ads, video ad campaigns, YouTube Analytics |
| eCommerce Marketing | eCommerce platforms, eCommerce SEO, eCommerce tracking |
| Mobile Marketing | Mobile analytics, mobile-responsive websites, mobile PPC |
| App Store Optimization | App Store, Google Play Store, asset optimization techniques |
| Content Marketing & Blogging | Various content types, User Persona, content creation, content audit |
| Online Reputation Management | ORM strategies |
| Affiliate Marketing | Niche identification, affiliate marketing tactics, Amazon Affiliate Program |
| Email Marketing | Email marketing tools, email marketing campaigns, email copywriting |
| Influencer Marketing | Influencer management, influencer marketing planning, campaigns |
| Marketing & Sales Automation | Demand generation, lead management, sales funnel |
| Growth Hacking | Growth hacking techniques, growth analytics, and frameworks |
Related: Download the most comprehensive digital marketing course syllabus and learn what skills and modules are required to become a top digital marketer in India.
Can I learn digital marketing in 1 month?
You can develop an understanding of the basic digital marketing concepts in a month.
However, digital marketing is a broad field, and you cannot learn the nuances and master the intricacies in such a short time. Even the experts in the digital marketing field consider themselves learners as the marketing landscape keeps changing.
To develop a deeper understanding of the industry, enrolling in a comprehensive digital marketing course that teaches practical skills is recommended. Every marketing concept requires careful study and practical implementation.
It is only achievable by months of learning and hard work.
Can I study digital marketing for free?
Yes, you can study digital marketing for absolutely free. There are numerous online resources and free courses available on the internet. However, digital marketing is a complex field. You can easily get confused and overwhelmed by trying to study all the concepts on your own.
Hence, enrolling in a course and learning from a mentor is a better alternative. The learning experience is much more organized as the instructors teach you the important aspects and ignore the fluff. You receive proper guidance to advance in your digital marketing career and develop practical skills.
Who is eligible for digital marketing?
Digital marketing has a significantly lower barrier to entry as compared to other fields. You do not need a specific educational background to enter this field. It is one of the reasons why digital marketing is such a lucrative industry.
Here we have mentioned some people from diverse backgrounds who can learn digital marketing and pursue a career in it.
Related: To get a detailed understanding of eligibility, check out our guide on digital marketing course eligibility in India.
1. 12th Pass Students
Students who recently passed their 12th exams and want to build a promising career in the marketing field can learn digital marketing. They can enroll in a course to gain the skills and knowledge that are in high demand today. They can apply for entry-level positions, freelance, or start their own venture after developing an in-depth understanding of the digital marketing field.
2. Housewives
Housewives can easily pursue a career in digital marketing. They can take a digital marketing course and learn the required skills in their free time. As most digital marketing jobs are remote, homemakers can easily pursue a career in digital marketing without leaving their homes. Digital marketing allows flexibility and financial freedom to housewives.
3. Graduates
Graduates looking for a new job role can learn digital marketing to gain a competitive edge in the market. Almost every industry today requires a digital marketer to help them gain online visibility and growth.
By learning digital marketing skills in demand, graduates can enhance their chances of employment as soon as possible.
4. Business Owners
Digital marketing is an integral part of business growth. As a business owner, you can learn to implement effective online marketing strategies to boost your business’s visibility, enhance brand awareness, and increase overall revenue. Business owners can leverage various digital marketing tools and techniques to achieve their business goals by enrolling in a comprehensive digital marketing course. They can also lead their marketing teams and achieve better results.
5. IT Professionals
IT professionals can benefit a lot from enrolling in a digital marketing course. Digital marketing skills complement their technical skills. They can utilize their technical acumen and apply it to the marketing aspect of their company.
With a combined skillset of technology and marketing, IT professionals can expand their career choices and contribute in more ways to their company’s success.
Can I study digital marketing after the 12th?
Yes, you can study digital marketing after the 12th. By enrolling in a digital marketing course, you can develop an understanding of the digital marketing field. You can become job-ready before finishing your degree and can also gain some freelance experience.
Join GrowthAcad’s digital marketing program and become a top digital marketer
Here are some key features of GrowthAcad’s Digital Marketing Course:
- Experienced Faculty: The faculty at GrowthAcad comprises industry experts with extensive experience in digital marketing.
- Comprehensive Curriculum: The course covers all aspects of digital marketing, including SEO, SEM, PPC, Social Media Marketing, Email Marketing, Analytics, and more.
- Hands-on Training: The course provides practical training with real-world projects and assignments to gain hands-on experience.
- Certification: GrowthAcad offers a recognized certification upon completion of the course, which adds value to your resume.
- Placement Assistance: GrowthAcad provides placement assistance to help students find job opportunities in the industry.
GrowthAcad’s Digital Marketing Course in Pune and Nagpur is a great option for those looking to learn digital marketing and gain practical experience.
If you’re interested in taking your first step towards a career in digital marketing, consider GrowthAcad’s Digital Marketing Course as your next step.
Article by
Harshit Gupta
Harshit Gupta is a digital marketing specialist and growth marketer with over 9 years of experience in the industry. He is the founder of GrowthAcad, where he and other mentors have trained 10,000+ students in the past 5 years.
Harshit started his digital marketing journey with a startup called Hash & Karma, a performance-based digital marketing agency, where he scaled the company from zero to 50 clients in just two years. Connect him over LinkedIn & Twitter.
